Research: User Research

This month in Ask UXmatters, our expert panel provides some helpful tips about conducting effective remote UX research and usability testing.

As COVID-19 has forced UX researchers to conduct research and testing remotely, both participants and the teams conducting remote research and testing have had to learn to deal with new testing tools and conditions. There are multiple factors to consider in transitioning to remote UX research, including the following:

• making remote research and testing possible
• making remote research and testing effective
• understanding the bias that remote research and testing introduces because participants are likely more technically sophisticated Read More

Great leaders have been able to lead significant social revolutions because they understood people’s needs and recognized and worked to alleviate their pain and suffering. [1] Such leaders’ empathy toward people has brought revolutionary social changes. Likewise, people who have understood and empathized with users’ needs, frustrations, goals, and motivations have brought the world innovative solutions such as the telephone and Apple iPod. Apple came back from its near downfall by designing products that people need and want and delivering mind-blowing, innovative solutions.

In pursuit of innovation, more organizations have adopted design-thinking strategies, including leading companies such as IBM, Intuit, Airbnb, Microsoft, SAP, and Toshiba. Still, only a few companies have harnessed the power of innovation. If your organization wants to incorporate design thinking into its culture, you must start by being empathetic toward your users. Design thinking begins with developing a deep understanding of your users and the problem you are trying to solve for them. Only by developing empathy for your users, you can design truly breathtaking solutions for their problems. Read More

Although we can’t always spend as much time and money as we’d like to conduct user research and there are times when we need to take shortcuts, there’s a fine line between discount user research and half-assed user research. UX professionals have always had to fight to get user research included on projects. Because of time and money pressures, we may have felt justified in cutting corners to fit in whatever user research we could. After all, even a little user research is better than none at all. Isn’t it?

Yes, taking clever shortcuts can reduce the time and cost of doing user research—and, sometimes, conducting at least some user research is better than doing none at all. However, if you sacrifice in the wrong areas, you can end up gathering incorrect or incomplete information that can lead to poor design decisions and, ultimately, waste far more time and money than the time and money you originally saved by conducting discount user research. Read More