At Airtime, a software company that develops collaborative user-research tools and helps organizations implement collaborative-research practices, Peter heads up operations. Peter and his two founding partners launched their user-research platform because they felt that many products—whether digital or physical, business to consumer (B2C) or business to business (B2B)—are less than optimal and could be improved through the simple exercise of listening to customers. Peter has a diverse background—from investment banking to institutional sales to working for asset managers, asset owners, and broker-dealers in Europe, Asia, and the Middle East. For seven years, Peter worked for the leading international provider of equity indices and investment analytics. Following his stint in the financial industry, Peter switched to freelance startup consulting and investment-analytics publishing. Peter has a Masters in Capital Markets from the Corvinus University of Budapest.