Does hearing “Do you want fries with that?” change if a robot says it?
Today, companies are trying to answer the question of how artificial intelligence (AI) will transform the face of their user experience. They’d better hurry: 78 percent of businesses plan to implement AI or virtual-reality solutions by next year—or have already implemented them.
Their hope? That this paves the way toward better user experiences.
What will top-tier interactions look like in a few years? Current research in this area might provide some idea: an MIT Technology Review report found that automated systems already resolve between 25 and 50 percent of today’s customer inquiries, and this number will only grow. Read More
Smartware are computing systems that require little active user input, integrate the digital and physical worlds, and continually learn on their own. Now, in this, the final edition of our column on smartware, we’ll consider how the powerful capabilities of smartware will enable new interactions and user experiences that, over time, will become seamlessly integrated into our digital lives. Read More
Many people seem to think of user experience as a controllable outcome of a design process—as though it were something at which you can throw minds, designers, and builders with the goal of understanding and manipulating a person’s experience of a product or service. In fact, user experience is often thought of as defining and managing a person’s experience of a product.
But your product doesn’t define a user’s experience. That person’s own behavior, attitudes, and emotions do. Thus, user experience is a feeling. In reality, it’s even more than that, but if you start with the idea that user experience is a feeling, you’ve already made progress toward really understanding user experience. Read More