Does hearing “Do you want fries with that?” change if a robot says it?
Today, companies are trying to answer the question of how artificial intelligence (AI) will transform the face of their user experience. They’d better hurry: 78 percent of businesses plan to implement AI or virtual-reality solutions by next year—or have already implemented them.
Their hope? That this paves the way toward better user experiences.
What will top-tier interactions look like in a few years? Current research in this area might provide some idea: an MIT Technology Review report found that automated systems already resolve between 25 and 50 percent of today’s customer inquiries, and this number will only grow. Read More
Many modern experiences that are supposed to satisfy our intrinsic needs often have the opposite effect. As the Time article “You Asked: Is Social Media Making Me Miserable?” described, users of the social-media platforms Facebook, Twitter, and Instagram experience depression and anxiety after perusing their feeds. And why not? Their feeds deliver a glut of images and videos that depict friends taking lavish vacations or doing other enviable things. The flashy highlight reels that bombard users provoke unfair comparisons—and, as human beings, we often internalize our shortcomings more readily than our blessings. This dulls our focus on things that should make us feel grateful.
But social-media platforms’ attempt to bolster the well-documented human need for acceptance often has the opposite effect. And this is just one of the needs that define what it means to be human. Our hyper-paced modern culture blunts and distorts other important human needs as well.
In this article, I’ll discuss four important human needs that product companies tend overlook and how UX professionals can help to nurture them rather than contribute to their suppression:
One thing we can count on is that the quantity of information is increasing over time. The prevalence of information, its relationship to knowledge, and its impact on people’s decision-making faculties is becoming a more central concern for UX professionals.
Richard Saul Wurman, the author of Information Anxiety, is a trained architect, a very prolific writer, the founder of the TED conference, and a well-known public speaker. Although he wrote this book 30 years ago, the ideas it presents are just as relevant today as they were then, perhaps more so. It’s a credit to the solidity of his thinking that many of his concepts seem to predict the world in which we live today. Read More