Experiences: User Experiences

To the uninitiated, the user experience and customer experience might seem to be the same thing. While they’re not, they do have a lot in common. This article can help you to understand both the differences between them and how they interact with each other. With this knowledge, you can make the right decisions for your products and your brand.

What is the difference between the user experience and the customer experience (CX)?

User Experience

The user experience relates to the ways in which people interact and engage with your product or Web site. Designers of both digital products such as Web sites, applications, and digital storefronts and physical products focus on the user experience. Read More

One thing we can count on is that the quantity of information is increasing over time. The prevalence of information, its relationship to knowledge, and its impact on people’s decision-making faculties is becoming a more central concern for UX professionals.

Richard Saul Wurman, the author of Information Anxiety, is a trained architect, a very prolific writer, the founder of the TED conference, and a well-known public speaker. Although he wrote this book 30 years ago, the ideas it presents are just as relevant today as they were then, perhaps more so. It’s a credit to the solidity of his thinking that many of his concepts seem to predict the world in which we live today. Read More

The innovations that have occurred during the COVID-19 pandemic have emphasized the importance of the user experience. Businesses in a variety of industries have had to shift to remote work overnight, and in many cases, their old technologies simply haven’t been able to make the jump. In fact, the demand for easy-to-use tools and software that are capable of facilitating effective online collaboration has increased significantly. The digital workspace Mural, for instance, experienced 1,000% growth over the course of 2020.

Despite the legal industry’s being a slow-to-change space, it is experiencing the same demand for innovation. Even before the pandemic, spending on legal-technology investments in 2019 was about $1.1 billion. Innovation in the legal industry is necessary for ediscovery, better legal-practice management, quicker decision-making, and improving the likelihood of positive legal-case outcomes. Contactless touchpoints and the shift to remote legal work has only accelerated UX trends in the industry. Read More