Sarah is Founder and UX Guru at Black Pepper, a digital studio that provides customer research, UX design, and usability consulting services. Sarah designs complex mobile and desktop Web apps for healthcare, financial services, not-for-profit organizations, and higher-education organizations. Her focus is on UX best practices, creating repeatable design patterns, and accessible design solutions that are based on data-driven user research. Sarah researches and writes about bias in artificial intelligence (AI)—harnessing big data and machine learning to improve the UX design process—and Shakespeare. Sarah teaches user-centered design and interaction design at the Brandeis University Rabb School of Graduate Professional Studies and Lesley University College of Art + Design.