Business: Localization

Competition for the attention of customers is fiercer than ever. In such a highly competitive marketplace, a flawless user experience is not a luxury. It is central to your product’s adoption and success. We invest heavily in optimizing our products’ design and work to squeeze the last bit of efficiency out of Web forms, microcopy, and the color of that proverbial Check Out button. We explore, test, and measure every possible improvement to our user experiences.

Then, the day comes when it’s time to enter a new, non-English-speaking market. Many businesses realize too late that a naive approach to localization can instantly cancel out all your hard-won gains in user experience.

After helping dozens of companies foster a successful localization process—and reduce expenses along the way—I have collected seven common pitfalls of localization. Read More