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Column: Business of Design

UXmatters has published 4 editions of the column Business of Design.

Top 3 Trending Business of Design Columns

  1. 9 Questions to Ask Businesses Before Taking on a Project

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    March 8, 2021

    Starting a new project can be both an exciting and daunting time for even the most experienced UX designer. Working with a new client on a new project could prove to be an exhilarating or an exhausting experience, depending on how an organization handles the project. There are a few things a designer can do to ensure that designing an experience becomes a memorable and enjoyable journey. The conversations a UX designer has with a client and stakeholders before a project begins lay a foundation and set everyone’s expectations for the process the project should follow. At the initial stage of a project, soak up as much knowledge as possible and prepare to make the most of this new opportunity.

    It’s no secret that communication is the key to every successful project. However, at the very beginning, it can be hard to know what questions you should ask your client and which you can set aside. In this column, I’ll consider nine crucial questions you should invariably ask every client before embarking on a new project with them. Read More

  2. Case Study: Learnings from the Design of an Online-Education Platform

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    January 4, 2021

    With every project, there are new learnings. Because educational technology, or ed-tech, is one of the fastest growing product domains, I thought sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers.

    Leverage Edu is not your typical commercial Web site. Its target users are students who need help making their career choices and university-admissions decisions. The Leverage Edu Web site uses simplified technology that drives streamlined access to the mentors and the leading global universities that best match a student’s particular needs.

    Thus, Leverage Edu is transforming access to higher education and democratizing mentorship to accelerate exponential career growth by going beyond traditional systems and helping students to realize their academic ambitions. Read More

  3. 5 Ways to Elevate Your Design Pitches to Clients

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    February 8, 2021

    Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

    Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More

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