Starting a new project can be both an exciting and daunting time for even the most experienced UX designer. Working with a new client on a new project could prove to be an exhilarating or an exhausting experience, depending on how an organization handles the project. There are a few things a designer can do to ensure that designing an experience becomes a memorable and enjoyable journey. The conversations a UX designer has with a client and stakeholders before a project begins lay a foundation and set everyone’s expectations for the process the project should follow. At the initial stage of a project, soak up as much knowledge as possible and prepare to make the most of this new opportunity.
It’s no secret that communication is the key to every successful project. However, at the very beginning, it can be hard to know what questions you should ask your client and which you can set aside. In this column, I’ll consider nine crucial questions you should invariably ask every client before embarking on a new project with them. Read More
The field of UX design is vast and expansive. It impacts every organization in the world. No business remains untouched by modern design sensibilities. As Adam Judge has said, “The alternative to good design is bad design. There is no such thing as no design.”
But what is the worth of good design to an organization? Do UX designers add value to businesses in tangible and intangible ways? Yes! Studies suggest that the ROI of UX design could be as high as 9,900%! Furthermore, according to McKinsey, companies that score in the top quartile of the McKinsey Design Index outperform industry benchmark growth by 2:1. Read More
With every project, there are new learnings. Because educational technology, or ed-tech, is one of the fastest growing product domains, I thought sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers.
Leverage Edu is not your typical commercial Web site. Its target users are students who need help making their career choices and university-admissions decisions. The Leverage Edu Web site uses simplified technology that drives streamlined access to the mentors and the leading global universities that best match a student’s particular needs.
Thus, Leverage Edu is transforming access to higher education and democratizing mentorship to accelerate exponential career growth by going beyond traditional systems and helping students to realize their academic ambitions. Read More