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Column: Business of Design

UXmatters has published 13 editions of the column Business of Design.

Top 3 Trending Business of Design Columns

  1. How UX Designers Can Add Value to a Business

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    April 5, 2021

    The field of UX design is vast and expansive. It impacts every organization in the world. No business remains untouched by modern design sensibilities. As Adam Judge has said, “The alternative to good design is bad design. There is no such thing as no design.”

    But what is the worth of good design to an organization? Do UX designers add value to businesses in tangible and intangible ways? Yes! Studies suggest that the ROI of UX design could be as high as 9,900%! Furthermore, according to McKinsey, companies that score in the top quartile of the McKinsey Design Index outperform industry benchmark growth by 2:1. Read More

  2. Designing for the Internet of Things (IoT)

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    May 23, 2022

    In this column, I’ll focus on designing user experiences for the Internet of Things (IoT). What is the Internet of Things? It represents a worldwide network of physical devices whose software, sensors, and other technologies enable them to connect with one another and exchange data over the Internet.

    Through low-cost computing capabilities, massive data capture and storage, mobile technologies, the cloud, and data analytics, these physical devices can easily collect and share data with minimal human intervention. Digital systems are capable of monitoring, adjusting, and recording each individual interaction between connected devices. Thus, the digital world is meeting and cooperating with the physical world. Read More

  3. The Importance of UX Writing

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    August 2, 2021

    UX design is a complex field that encompasses myriad disciplines, including information architecture, interaction design, user-interface design, user research, usability testing, and more. UX professionals working in each specialty must work in concert together to provide a user experience that is as enjoyable for users and as seamless as possible.

    One of the most important, but often overlooked aspects of UX design is UX writing. In this article, I’ll discuss the significance of UX writing and share some design strategies for improving UX writing that I’ve personally implemented in my designs, helping users to successfully achieve their goals. Read More

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