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Column: Business of Design

UXmatters has published 9 editions of the column Business of Design.

Top 3 Trending Business of Design Columns

  1. 9 Questions to Ask Businesses Before Taking on a Project

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    March 8, 2021

    Starting a new project can be both an exciting and daunting time for even the most experienced UX designer. Working with a new client on a new project could prove to be an exhilarating or an exhausting experience, depending on how an organization handles the project. There are a few things a designer can do to ensure that designing an experience becomes a memorable and enjoyable journey. The conversations a UX designer has with a client and stakeholders before a project begins lay a foundation and set everyone’s expectations for the process the project should follow. At the initial stage of a project, soak up as much knowledge as possible and prepare to make the most of this new opportunity.

    It’s no secret that communication is the key to every successful project. However, at the very beginning, it can be hard to know what questions you should ask your client and which you can set aside. In this column, I’ll consider nine crucial questions you should invariably ask every client before embarking on a new project with them. Read More

  2. The Importance of UX Writing

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    August 2, 2021

    UX design is a complex field that encompasses myriad disciplines, including information architecture, interaction design, user-interface design, user research, usability testing, and more. UX professionals working in each specialty must work in concert together to provide a user experience that is as enjoyable for users and as seamless as possible.

    One of the most important, but often overlooked aspects of UX design is UX writing. In this article, I’ll discuss the significance of UX writing and share some design strategies for improving UX writing that I’ve personally implemented in my designs, helping users to successfully achieve their goals. Read More

  3. Case Study: Learnings from the Design of an Online-Education Platform

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    January 4, 2021

    With every project, there are new learnings. Because educational technology, or ed-tech, is one of the fastest growing product domains, I thought sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers.

    Leverage Edu is not your typical commercial Web site. Its target users are students who need help making their career choices and university-admissions decisions. The Leverage Edu Web site uses simplified technology that drives streamlined access to the mentors and the leading global universities that best match a student’s particular needs.

    Thus, Leverage Edu is transforming access to higher education and democratizing mentorship to accelerate exponential career growth by going beyond traditional systems and helping students to realize their academic ambitions. Read More

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