People have now read and referred to my 2013 column How Do Users Really Hold Mobile Devices? almost too much for my comfort. Why? Because, since I wrote that column, I have continued to do research, put my findings into practice for real products, written additional articles, and presented on that topic. In the years since then, I’ve learned a lot more about how people hold and touch their phones and tablets—a lot of which I did’t expect. And that’s the problem with my old columns. I made some assumptions that were based on observations of the usage of desktop PCs, standards for older types of interactions, and anecdotes or misrepresented data. However, through my later research and better analysis, I’ve been able to discard all of those erroneous assumptions and reveal the truth.
All too often, I see people referring to my oldest, least-accurate columns on this topic. Sometimes readers combine my obsolete data with other out-of-date information, then draw their own incorrect conclusions. I hope put a stop to that now with this updated overview of everything I know about how people interact with touchscreen devices and how you can use that information to design better digital products. Read More
When Don Norman’s most recent book, Emotional Design,  hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers. Read More
In my last column, “Decision Architecture: Helping Users Make Better Decisions,” I talked about how people make decisions and what affects their decision-making process. Although it’s a common assumption that people are largely goal oriented and know what they want, research on decision making has shown that our preferences are actually quite malleable—especially when we encounter something new.
What affects decision outcomes most is the actual context in which people make decisions. All kinds of things affect decision making—the type of decision someone is making, the decision maker’s level of expertise, the number of options available, the way and order in which options are presented, and many others. This column examines how the number of available options affects the decision-making process. Read More