Demetrius Madrigal

VP, UX & Consumer Insights at
Co-Founder and VP of Research & Product Development at Metric Lab
Redwood City, California, USA

Demetrius Madrigal Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.

You can read more of Demetrius’s thoughts on user research and design on the Metric Lab company blog.

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Demetrius’s Column on UXmatters

Insights from Research

Walking in your customers’ shoes

Research Drives Innovation
December 2012
Strengths and Weaknesses of Quantitative and Qualitative Research
September 2012
How to Know When Your Product Is Going to Fail
June 2012
Ahead of the Curve: Technology Trends and the Human Experience
March 2012
Planning User Research Throughout the Development Cycle
December 2011
Getting Good Intel: How User Research Can Go Wrong
November 2011
Research Guidelines You Won’t Find in a Textbook
October 2011
Recruiters—Your Best Friends When Conducting Research
September 2011
The Challenge of Targeting Late Adopters
August 2011
Do’s and Don’ts for Focus Groups
July 2011
The Myth of the One-Way Mirror
June 2011
This Is Not Just a Test—It’s Primetime
May 2011
How Zelda Paved the Way for Zynga
April 2011
The Dangers of Design by User
March 2011
Subject-Matter Experts: Putting Users at the Center of the Design Process
February 2011
The Future of User Interaction
January 2011
Getting the Most Out of the Freemium Model
December 2010
Barriers to Adoption and How to Uncover Them
November 2010
Inspiration Beyond the Lab
October 2010
Usability for Mobile Devices
September 2010
Creative Ways to Use Unmoderated User Research
August 2010
The Value of Education in Research and Human Factors
July 2010
So, You Want to Do User Research: Characteristics of Great Researchers
June 2010
Enhancing User Research with Emerging Technology
May 2010
Dealing with Risky and Safe Assumptions
April 2010
Do’s and Don’ts of Usability Testing
March 2010
Taming the Elephant in the Room: Brand Perception and Bias
February 2010
Research Is Communication
January 2010

Demetrius’s Articles on UXmatters

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