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Column: Insights from Research

UXmatters has published 28 editions of the column Insights from Research.

Top 3 Trending Insights from Research Columns

  1. Strengths and Weaknesses of Quantitative and Qualitative Research

    Insights from Research

    Walking in your customers’ shoes

    September 3, 2012

    Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. This month, we’ll take a look at these two approaches to user research and discuss how and when to apply them. Read More

  2. Do’s and Don’ts for Focus Groups

    Insights from Research

    Walking in your customers’ shoes

    July 4, 2011

    Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. But focus groups can be quite useful for UX research if we approach them properly. This month, we’ll talk about ways you can get the most out of focus groups and apply the method properly to avoid the pitfalls that many people commonly encounter. Read More

  3. Do’s and Don’ts of Usability Testing

    Insights from Research

    Walking in your customers’ shoes

    March 8, 2010

    Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. In doing so, we’ve learned quite a few best practices and encountered some potential pitfalls. We think it’s important that we share what we’ve learned with the many stakeholders, designers, and engineers who might find this information helpful. Read More

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