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Column: Insights from Research

UXmatters has published 28 editions of the column Insights from Research.

Top 3 Trending Insights from Research Columns

  1. Strengths and Weaknesses of Quantitative and Qualitative Research

    Insights from Research

    Walking in your customers’ shoes

    September 3, 2012

    Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. This month, we’ll take a look at these two approaches to user research and discuss how and when to apply them. Read More

  2. Do’s and Don’ts for Focus Groups

    Insights from Research

    Walking in your customers’ shoes

    July 4, 2011

    Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. But focus groups can be quite useful for UX research if we approach them properly. This month, we’ll talk about ways you can get the most out of focus groups and apply the method properly to avoid the pitfalls that many people commonly encounter. Read More

  3. Creative Ways to Use Unmoderated User Research

    Insights from Research

    Walking in your customers’ shoes

    August 9, 2010

    Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations. From a user research perspective, the improper use of unmoderated research services presents a certain amount of danger. However, there are a number of ways you can use unmoderated user research tools that can provide a great deal of value. This month, we’ll discuss some of the more interesting ways in which you can derive value from unmoderated research tools.

    One caution—When considering doing unmoderated user research, it’s important to keep in mind that unmoderated user research is never as good as moderated user research. You should always avoid attempting to replace necessary moderated user research with unmoderated user research.

    Read More

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