Design: Visual Interface Design

This article is Part III of my series “Color Theory for Digital Displays.” It describes how you can apply color theory to application program user interfaces and Web pages and provides many guidelines for the effective use of color. Read More

Think about it: Have you ever noticed that you felt more relaxed in a blue room or more alert in a red one? That’s color psychology at work. Our brains have deep-rooted associations with colors, shaping our moods and decisions in ways that we often don’t consciously realize.

This concept applies in the world of UX design. Color is more than just a visual element in the design of health and wellness apps; it’s a powerful tool that speaks directly to people’s emotions and behaviors. When users open health or wellness apps, the colors they see aren’t random choices. Their designers have carefully selected them to influence how users feel and act. So, let’s take a deeper dive into the chromatic nature of Web sites and apps in this sensitive and important niche. Read More

How do you make it convenient for people to peruse over 17 million images and purchase the one they need? At Christmastime, our core UX design challenge is making images searchable and browsable, so users can find what they need. If content is not free, it had better be high quality and readily available.

To improve the user experience on Christmastime, we redesigned our search engine results page keeping three questions in mind:

1. How can we use screen space more efficiently?
2. How can we optimize search engine results pages (SERPs) for our stock photography business?
3. How can we minimize the steps and distractions between arriving at the site and making a purchase?

In this article, I’ll describe how we answered those questions when redesigning Christmastime and share the key UX lessons that we learned from the experience. Read More