Digital products are about content. Even if you think they’re all about interactivity, controls are pointless if users don’t understand their purpose and cannot read about what they do. The most important thing you can do to make a Web site or app usable is to make sure everyone can read its text, on every device, under every condition.
Units and Conversions
First, let’s define some terminology. People often use the term font incorrectly these days. Technically, in the modern world, a font is a digital file containing a particular typeface. In this column, I’ll be using the term type when referring to the characters that make up printed or displayed text—including the content, the font or typeface, and its size and color. Read More
Throughout my career as a user experience designer, I have continually asked myself three questions:
What should my deliverables be?
Will my deliverables provide clarity to me and their audience?
Where do my deliverables and other efforts fit within the spectrum of UX design?
I have found that, if I do not answer these questions prior to creating a deliverable, my churn rate increases and deadlines slip.
When attempting to answer the third question, I use a framework I discovered early in my career: The Five Competencies of User Experience Design.PDF This framework comprises the competencies a UX professional or team requires. The following sections describe these five competencies, outline some questions each competency must answer, and show the groundwork and deliverables for which each competency is responsible. Read More
This article is Part III of my series “Color Theory for Digital Displays.” It describes how you can apply color theory to application program user interfaces and Web pages and provides many guidelines for the effective use of color. Read More