Brian specializes in applying psychology and data science to digital products. Thousands of students have completed his training on how to use psychology in building Web sites, apps, and digital campaigns. His students come from companies such as Samsung, Microsoft, Apple, Google, Facebook, Salesforce, and more. He earned his PhD in Online Social Marketing (Social Sciences and Marketing Communications) from the University of Wolverhampton, where he isolated the psychological design factors that behavior-change technologies use. You’ll find Brian’s behavioral-science research in top scientific journals, United Nations reports, and behavioral impact studies. Brian has been invited to speak at MIT, the University of Toronto, Johns Hopkins, and more. He often speaks at conferences, did his token TEDx talk, and loves grassroots community events.
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