Design: Data-Informed Design

In the ever-evolving realm of UX design, there exists a hidden treasure of insights waiting to be discovered. Imagine embarking on a quest for which the map is made of data, and the key to unlocking exceptional user experiences lies in deciphering the numbers that inform us. This is the enchanting world of big data in User Experience, where every interaction with your Web site or app leaves behind digital footprints that can guide you toward creating UX design marvels.

Why Big Data Matters in User Experience

Big data really matters in User Experience—now more than ever. Big data is not about numbers; it’s about understanding users on a deep level.

In the digital age, users leave behind a trail of digital breadcrumbs with every online interaction. These breadcrumbs, when properly analyzed, can reveal valuable insights into user behaviors, preferences, and painpoints. Read More

“What’s measured gets managed. Numbers have an important story to tell.”—Peter Drucker.

What is data-driven design (DDD) and why should we care about it? UX design uses research data of various kinds to determine how to provide an optimal user experience. Forbes has described some key customer analytics, including customer satisfaction, lifetime-value, segmentation, sales-channels, Web, social-media, engagement, churn, and acquisition analytics. This data helps product teams understand their target users, reveals information about users’ painpoints, unearths new trends, supports data-driven design, and assures teams that their work is on track. User data can lead directly to improved business outcomes. UX methods incorporate data-driven design, which has proven, tangible results. Read More

The digital age has brought us many technological advances, making our lives more convenient and connected. However, with these advancements have come challenges, particularly around data privacy and security. That’s where the intersection of General Data Protection Regulation (GDPR) and User Experience comes into play. For example, we’ve all been frustrated at least once by having to click a consent or cookie dialog box, or popup, when we visit a new Web site. Cookies are a technology that lets Web sites offer a better, more personalized user experience to the user by tracking their behavior and data.

But the GDPR requires every Web site to provide specific cookie policies that tell the user what information they’re collecting and how they use the data. Again, that’s where the GDPR and User Experience come into play. The GDPR regulation aims to protect the privacy and security of European Union (EU) citizens’ data. UX design focuses on designing digital products with the user in mind to provide an user optimal experience. In this article, I’ll explore the intersection of the GDPR and the user experience and how companies can balance users’ data privacy with the user experience. Read More