As Chief Marketing Officer at Contentsquare, a global leader in digital-experience analytics, Niki leads a world-class Marketing team and serves as a co-lead for the company’s global go-to-market strategy. Her leadership approach relies on using data to inform important decisions about global-marketing programs and ensuring that strategic and tactical decisions drive brand awareness, fuel growth, and strengthen the connections between Contentsquare’s brand and its customers. This approach lets Contentsquare promote more valuable relationships between the company’s brand customers and their audiences. With over 20 years of experience in technology marketing, Niki has established and grown business market positions by developing clear, differentiated positioning while building and extending value, increasing awareness, and driving demand and market differentiation. Niki has a strong track record in delivering global growth and operational efficiencies for some of technologies’ largest companies, including Cisco and Polycom. Her unique approach and management style landed her on INSIDER’s list of 19 execs shaping the future of marketing technology. Prior to joining Contentsquare, Niki was CMO at Selligent Marketing Cloud and Five9.