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Strategy: Product Strategy

UXmatters has published 7 articles on the topic Product Strategy.

Top 3 Trending Articles on Product Strategy

  1. Envisioning Experience Outcomes

    Leadership Matters

    Leading UX transformation

    April 20, 2015

    When your organization’s goal is to differentiate on the experience, you must start every product-development project by defining the experience that you want people to have with your product or service. Companies that differentiate on the experience do not begin by defining feature sets. They first define a vision for the experience outcome that they intend to deliver to their users and customers. Only once your team fully understands the experience outcomes that you want users to have can you make good decisions about what features and technologies would optimally support that vision.

    This is the fourth column in our series about what companies must do if they want to stop producing average user experiences and instead design great experiences. As we have already stated in our previous columns, great UX teams focus on differentiating their companies through design. If that’s your goal, you need to work for a company that shares your aspirations. Read More

  2. Book Review: UX Strategy

    September 23, 2019

    Cover: UX StrategyI must admit that I picked out this book based on its title alone, UX Strategy, which I found intriguing. Plus, the book had high reviews on Amazon. I was curious about what the term UX strategy meant from author Jaime Levy’s perspective. Was it strategy for leading UX teams? Was it applying UX to strategic planning in companies? Something different altogether?

    My own thinking was that UX professionals need to think more strategically about the impact of their work. We should consider the big picture for an organization and where User Experience fits into it. Taking a strategic view also requires a broader understanding of externalities that affect our work and its reception within an organization. Read More

  3. Integrating User-Research Findings into Strategy

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    November 19, 2018

    This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.

    Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More

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