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Column: Leadership Matters

UXmatters has published 9 editions of the column Leadership Matters.

Top 3 Trending Leadership Matters Columns

  1. Humanizing the Enterprise

    Leadership Matters

    Leading UX transformation

    June 5, 2017

    Is your company failing to innovate and, consequently, finding itself the target of disruptive innovation? Is the ability to deliver stellar experience outcomes eluding your enterprise? Are you having a hard time attracting and retaining the best employees?

    In today’s rapidly shifting business environment, many large enterprises are struggling with all three of these challenges. The reason: meeting each of these challenges requires a highly engaged workforce and, unfortunately, such workforces are rare.

    If, as a leader within a large enterprise, you need to solve one or more of these problems, you should think about how you can humanize your enterprise and make it a place in which people can do their best work. Read More

  2. Envisioning Experience Outcomes

    Leadership Matters

    Leading UX transformation

    April 20, 2015

    When your organization’s goal is to differentiate on the experience, you must start every product-development project by defining the experience that you want people to have with your product or service. Companies that differentiate on the experience do not begin by defining feature sets. They first define a vision for the experience outcome that they intend to deliver to their users and customers. Only once your team fully understands the experience outcomes that you want users to have can you make good decisions about what features and technologies would optimally support that vision.

    This is the fourth column in our series about what companies must do if they want to stop producing average user experiences and instead design great experiences. As we have already stated in our previous columns, great UX teams focus on differentiating their companies through design. If that’s your goal, you need to work for a company that shares your aspirations. Read More

  3. Book Review: Creative Change

    Leadership Matters

    Leading UX transformation

    July 24, 2017

    Book Cover: Creative ChangeIf you, like most UX professionals, have worked within organizations that seem to respond to User Experience in much the same way that the human body responds to a virus and want to understand why that happens, you should read Creative Change: Why We Resist It… How We Can Embrace It, by Jennifer Mueller, PhD. If you want to understand why organizations struggle with innovation, you should read this book.

    Creative Change is a great book about creativity within organizations that is grounded in solid research. Mueller has been studying creativity for almost twenty years, and her research has revealed that, even though many business leaders lament a lack of creativity and innovation within their organizations, they commonly reject creative, innovative ideas. They tend to be biased against and fail to recognize the value of creative leadership as well, believing that creative leaders lack business acumen. This does not bode well for UX leaders.

    Occasionally, among the many books I read, I discover a book whose ideas are so transformative that I feel impelled to share them with UXmatters readers. This is one of those rare books. Read More

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