It’s important for Web site visitors to be able to easily and comfortably find what they’re looking for. A better user experience translates into better conversion rates, as well as happier visitors and customers.
You can use A/B testing tools to support these goals. A/B testing is about putting multiple versions of a page up on a Web site and comparing their performance. How you measure performance is up to you. You can prioritize conversions, downloads, or some measure of user experience such as engagement, time on site, or user satisfaction.
In other words, A/B testing doesn’t have to be just about sales and conversions. As long as you have something to measure, A/B testing is a tactic you can use to support your goals for improving a Web site’s user experience. Read More