Research: Analytics

When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights?

The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask. Read More

We are living in the age of digital technology—the so-called the fourth revolution of human beings on this planet. Digital technology is now at the core of solving individual, organizational, and governmental problems.

However, we might be unaware of the myth that we are entirely reliant on technology today. Technologies and innovations are now everywhere—from ordering food from our favorite restaurants to booking cabs to pick us up and drop us off at our destination; from getting up in the morning to the sound of an alarm on our phone to going to bed and surfing the Internet.

Nevertheless, technology’s essential use is in developing and growing businesses—critically, businesses in the retail sector and small-scale enterprises. Running such a business becomes more satisfying, rewarding, and worthwhile through the appropriate use of business-intelligence (BI) software. Thus, around 54% of business enterprises have confirmed that technologies such as Power BI are the most critical, essential tools to inform the strategy for their current and future projects. Read More

When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder.

After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work.

But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More