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Research: Analytics

UXmatters has published 10 articles on the topic Analytics.

Top 3 Trending Articles on Analytics

  1. Optimizing a Web Site for Google’s New UX Criteria

    March 7, 2022

    When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder.

    After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work.

    But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More

  2. Conducting an Effective Web-Site UX Audit

    August 22, 2022

    Upon your arrival at a five-star resort, you might take a deep breath and prepare yourself for an unforgettable week. The lobby is clean, the check-in counter is conveniently accessible, and the lighting is warm. So you immediately feel at ease and are motivated to make use of the resort’s many amenities, including its all-inclusive spa.

    When users arrive at your Web site, they should have a similarly stellar experience to that of entering a five-star resort. You should evaluate your Web site’s usability and assess what kind of user traffic you might expect, as well as how long users are likely to spend on the site. Use this Web-site UX audit process and checklist to help make sure your site’s visitors have the best possible experience. Read More

  3. Designing with Analytics

    Data-Informed Design

    Understanding data to achieve great user experiences

    A column by Pamela Pavliscak
    June 22, 2015

    When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights?

    The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask. Read More

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