Research: Analytics

In actuality, most people spend most of their time on Web sites and apps other than those our organizations have created, and we may not know much about what those experiences are really like. However, your organization can map the customer journey. There is no one right way to map a customer journey. Journey mapping can mean defining an ideal path that we’d like customers to take. Sometimes it means seeking a more nuanced understanding of what people do on a Web site. Less often, we look at an experience globally, mapping touch points for a product or brand, both online and offline.

Whether people are making direct comparisons or just moving from site to site, the most common user experience is the multi-site experience. Booking travel typically involves more than ten sites. Finding a place to eat might involve a mix of sites and apps, very few of which are about the actual dining experience. Even watching a favorite TV show—something we used to think of as a fully engaged or directed activity—can involve other sites. Read More

When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder.

After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work.

But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More

We are living in the age of digital technology—the so-called the fourth revolution of human beings on this planet. Digital technology is now at the core of solving individual, organizational, and governmental problems.

However, we might be unaware of the myth that we are entirely reliant on technology today. Technologies and innovations are now everywhere—from ordering food from our favorite restaurants to booking cabs to pick us up and drop us off at our destination; from getting up in the morning to the sound of an alarm on our phone to going to bed and surfing the Internet.

Nevertheless, technology’s essential use is in developing and growing businesses—critically, businesses in the retail sector and small-scale enterprises. Running such a business becomes more satisfying, rewarding, and worthwhile through the appropriate use of business-intelligence (BI) software. Thus, around 54% of business enterprises have confirmed that technologies such as Power BI are the most critical, essential tools to inform the strategy for their current and future projects. Read More