Research: Analytics

According to a recent market-research report, the amount of data people have collected across the universe will increase by 61% by the year 2025. This data should hit 175 zettabytes within the next two years. The ecommerce sector accounts for a huge part of all the data that businesses collect.

Ecommerce involves lots of data, including customers’ social-media activities, Web-browser histories, and geolocation services. This data also includes the products that customers have abandoned in their shopping cart. Although gathering consumer data is very important, analyzing it to uncover insights is what matters most. Read More

When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder.

After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work.

But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More

When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights?

The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask. Read More