The role of UX Strategist has been popping up lately in job descriptions, discussion forums, and professional profiles on the Web. Clients have assigned this role to me on a number of consulting projects. Some of my colleagues have taken UX Strategist as their new title. But what does a UX Strategist do that’s different from, say, a UX Architect or a UX Designer or a Director of User Experience? Does this role open up a new career path for UX professionals, or is this title just a way of making our work sound more important? Recently, I did some research, and I’d like to use this edition of my column UX Strategy to take a stab at defining the role of UX Strategist as it stands today. Read More
“The practice of information architecture is the effort of organizing and relating information in a way that simplifies how people navigate and use information on the Web.”—DSIA Research Initiative
Over the past two decades, the volatile evolution of Web applications and services has resulted in organizational uncertainty that has kept our understanding and framing of the information architect in constant flux. In the meantime, the reality of getting things done has resulted in a professional environment where the information architect is less important than the practitioner of information architecture (IA). Read More
Unfortunately, in the field of user experience, people often confuse terms like information architecture, interaction design, visual design, usability engineering, and UX design. In some cases, people use these terms almost interchangeably. This article provides a lexicon of these terms and more clearly defines the role of the user experience designer.
Information architecture (IA) focuses on the organization of data—that is, how data is structured from a user’s perspective, as opposed to the system, or technical, perspective.
At the level of an entire Web site, or application, information architecture determines what data is on each page and how pages relate to each other. For example, defining a site map is an IA activity. At the level of an individual page layout, information architecture ensures that data is logically grouped and interrelated. Read More