The role of UX Strategist has been popping up lately in job descriptions, discussion forums, and professional profiles on the Web. Clients have assigned this role to me on a number of consulting projects. Some of my colleagues have taken UX Strategist as their new title. But what does a UX Strategist do that’s different from, say, a UX Architect or a UX Designer or a Director of User Experience? Does this role open up a new career path for UX professionals, or is this title just a way of making our work sound more important? Recently, I did some research, and I’d like to use this edition of my column UX Strategy to take a stab at defining the role of UX Strategist as it stands today. Read More
“The words we write may be tiny at times, but have a big impact and convey a lot.”—Roxanna Aliaga, UX Writing Manager at Dropbox
Words are important, but as obvious as this statement might seem, this fact hasn’t always been evident in the design of product user interfaces. Twenty years ago, the pop-up error messages of the Windows operating system were full of jargon, and the user interface was so unattractive that people would sometimes just click an Accept or Exit button without even reading the message text.
Today’s writers, marketers, and designers know that a single word in combination with the right visual design can make the difference between a user who engages with your brand and a user who never comes back. UX writing is about emotion, accuracy, and strategy. Let’s explore this fascinating, new field. Read More
In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.
Each month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].