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Column: Service Design

UXmatters has published 28 editions of the column Service Design.

Top 3 Trending Service Design Columns

  1. Employee-Centered Workplace Transformation

    Service Design

    Orchestrating experiences in context

    A column by Laura Keller
    April 5, 2021

    A year has passed since COVID-19 turned our personal and professional lives upside down. There are almost infinite ways in which to reflect on this milestone: how different countries handled the spread of the virus, how families coped with remote learning, how many memorable moments we missed because we didn’t travel or attend graduations or weddings, and how many memories we created simply by staying at home. But one way to reflect on this past year is how companies and employees have changed their expectations for where and how people work.

    Very suddenly in March 2020, COVID-19 forced most employees to work remotely—at least at companies whose operations allowed it. Companies had to figure out quickly how to enable employees to work from home—especially organizations who had not previously established a remote-working policy. Different employees likely had very disparate reactions to working from home, depending on whether they had previously been accustomed to it, had elders or children who required care or home schooling, and so on. Most companies likely assumed that this was temporary—only to realize by late spring that it wasn’t. As the initial, triage phase of remote working plateaued and operations within companies stabilized, many companies realized that they should use this situation as an opportunity to rethink the future of work for all their employees. Read More

  2. This Is Service Design Thinking: Deconstructing a Textbook

    Service Design

    Orchestrating experiences in context

    A column by Laura Keller
    September 19, 2011

    If you’re like me, you have a mini-library of those user experience books that are most meaningful to you. No, not the ones hidden away on your eReader, reminding you of their presence only when you see their titles on the screen. Rather, I’m referring to those tangible books, sitting on your office bookshelf or on a side table at home. Perhaps some remind you of the time when you first entered the field of user experience, wanting to absorb everything about the topic. Or maybe everyone raves about a book as being seminal to the user experience discipline, but you keep the fact that you’ve never read it a secret. Regardless of why you have them, where they live, or how much you recall of their content, these books are important to who you are as a UX professional.

    I’ve recently finished reading what is now the latest addition to my own professional mini-library: This Is Service Design Thinking, by Marc Stickdorn, Jakob Schneider, and numerous collaborators and co-authors. This book is likely to become the quintessential service design textbook for students, educators, and professionals alike. In this column, I’ll share highlights from the book, along with some of my own interpretations, and tell you why you should add this book to your own personal collection. Read More

  3. Designing Great Customer Services

    Service Design

    Orchestrating experiences in context

    A column by Laura Keller
    June 22, 2015

    In December of 2014, I wrote a column for UXmatters titled “Designing Great Organizational Services.” It focused on the services a company offers through departments such as Human Resources, Finance, and Information Technology. As service designers, we often forget that these types of services exist. While, as employees, we interact with such services every day, only recently have companies begun to care about employees’ experiences using these services. This has, in turn, made them top of mind for service designers.

    In contrast, the external-facing services that an organization offers to its customers are what designers typically envision when thinking about service design. When an organization is a service organization—that is, their revenue and business model center on offering a service to their customers—the customer service experience has a direct correlation with the success of that organization. The purest form of service organization is one that has no product. Education, cleaning, financial, hospitality, medical, transportation, and legal services are all examples of pure services. When you introduce a product into a business model, an organization becomes less of a pure service organization. For example, restaurants are a great example of service organizations that also have a product—the food they serve—at the heart of the experience. Both the service and the food have to be good for the customer to have a good overall experience. Read More

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