Experiences: Web Experiences

UXmatters has published 6 articles on the topic Web Experiences.

Top 3 Trending Articles on Web Experiences

  1. Craigslist’s Unconventional User Experience

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    June 19, 2017

    I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:

    “If you do it right, it will last forever.”—Massimo Vignelli

    He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.

    Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.

    With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.

    Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More

  2. The Offboarding User Experience: A Comparative Study

    June 8, 2020

    By offboarding process, we refer to the procedure that users must follow to delete their personal account for an online service permanently. Because no design patterns or best practices exist for offboarding user experiences, we decided to conduct a comparative usability study, during which we evaluated the usability of design solutions for the account-deletion processes of four major Web sites: Google, Apple, Facebook, and Amazon.

    When we analyzed each company’s design choices, we found that Amazon has the least usable offboarding experience while Google provides the most usable solution. Our study also suggested some positive and negative design strategies for offboarding users that have their basis in the usability criteria we evaluated for each of these processes. Read More

  3. Overcoming Design Challenges to Improve Conversion Rates

    December 7, 2020

    A conversion rate is a metric of success on which many companies and businesses rely. After all, the more people you convert to making a purchase, the more sales you make. So it’s little wonder that companies pour so much time, effort, and money into improving their conversion rates. But if you’re making design errors that affect your conversion rates, they won’t improve—no matter how hard you try.

    A Web site’s user experience impacts how users feel about it. Does it send all the right signals? Can they trust it? How simple and streamlined is the purchasing process? These questions and others provide essential information, especially regarding how high or low your conversion rates are. Design plays an important part in converting people to customers. Read More

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