UXmatters has published 9 articles on the topic Web Experiences.
In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.
One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.
The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021. Read More
By offboarding process, we refer to the procedure that users must follow to delete their personal account for an online service permanently. Because no design patterns or best practices exist for offboarding user experiences, we decided to conduct a comparative usability study, during which we evaluated the usability of design solutions for the account-deletion processes of four major Web sites: Google, Apple, Facebook, and Amazon.
When we analyzed each company’s design choices, we found that Amazon has the least usable offboarding experience while Google provides the most usable solution. Our study also suggested some positive and negative design strategies for offboarding users that have their basis in the usability criteria we evaluated for each of these processes. Read More
I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:
“If you do it right, it will last forever.”—Massimo Vignelli
He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.
Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.
With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.
Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More