Strategy is your product’s path to success. As software continues to eat the world and artificial intelligence becomes pervasive and, eventually, even commoditized, your product strategy can build competitive advantage through your product’s user experience—how people feel, what they think, and how they connect with others when using your product.
So how can you differentiate your product’s user experience and, thus, leverage user experience to create competitive advantage? By integrating user experience into your product strategy. Read More
Testing social media is difficult. We are not testing micro interactions, but macro, or global, behaviors. These can be extremely hard to observe—either by using qualitative methods to assess the commentary of individuals or groups or by tracking clicks. When testing social media, we are assessing social influence and motivation, which are much more elusive.
Understanding these types of behaviors won’t let you determine things like the perfect placement of your shopping basket icon. However, it can be invaluable when determining the right timing for providing choices such as content or action buttons. The monitoring of macro behaviors is quantitative in nature, and the data represents broad trends—what people do en masse, not individually. Nevertheless, it is the sum of many people’s behavior that is important rather than the behavior of individuals. Studying societal behaviors requires a different way of thinking—macro thinking—rather than the micro thinking that is characteristic of studying the behaviors of individuals. Read More
“There are those who look at things the way they are and ask ‘Why?’ I dream of things that never were and ask ‘Why not?’”—Robert F. Kennedy
Imagine: A space for seeing the world in a different way is Dirk Knemeyer’s forum for asking “Why not?” and dreaming about things that never were—but certainly could be. This column will explore innovative and progressive topics in digital product design today and look at where current trends and patterns are taking us tomorrow.
I’ve been thinking a lot about metadata recently, but not from the standpoint of XML or programming or helping to organize and index data. My interest is in the future of content ownership, delivery, and value. I see a future for media that looks very different from the media of today. The germ of this idea actually came from my experiences with online movie rentals. Read More