In 2001, Simon founded Nomensa, a UX design company. He coined the phrase Humanising Technology to reinforce Nomensa’s belief that digital technology should be usable, accessible, and engaging. With an academic background in Human Psychology, Human Biology, and Cognitive Science, Simon has turned the traditional view of Web design on its head, focusing on people’s emotions and experiences and enabling organizations to engage with their customers more deeply, meaningfully, and ultimately, more profitably. In his role as CEO, Simon is responsible for the growth and strategic development of Nomensa. He also leads UX strategy and vision for many corporate clients, integrating and refining human centered–design techniques for them. Some of the world’s largest companies have asked Simon to create their corporate UX strategy and digital transformation programs.
Read Simon’s blog, Humanising Technology.