June 5, 2017
This is a sample chapter from the new Two Waves book Blind Spot: Illuminating the Hidden Value of Business, by Steve Diller, Nathan Shedroff, and Sean Sauber. 2016 Rosenfeld Media.
Chapter 10: Design
At this point in your journey, it’s time to start making touchpoints. Let’s face it—this can be a little scary. All of the work you’ve done so far has been preparation for that big blank sheet of paper—or nowadays, more likely, a screen—that you’ll use to create ideas and concepts, and develop them into something new. Needless to say, many find this a disorienting and difficult moment. Many businesspeople treat this phase as just another check box on the to-do list.
Designing the offering is the most complex phase, the most critical, and although incredibly ambiguous and anxiety-producing for those who feel safe with a set recipe, the most fun. Read More