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Column: Dramatic Impact

UXmatters has published 27 editions of the column Dramatic Impact.

Top 3 Trending Dramatic Impact Columns

  1. Sketches and Wireframes and Prototypes! Oh My! Creating Your Own Magical Wizard Experience

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    May 17, 2010

    Why is every conversation about wireframes I’ve encountered lately so tense? For instance, at a recent UX Book Club meeting whose topic was a discussion of some articles on wireframes, the conversation moved quickly from the actual articles to the question of what a wireframe even was. What the discussion came down to was this: no one knows the answer, and trying to find it feels like a wild-goose chase—or like wandering off on our own down a yellow brick road to find the all-knowing and powerful Oz to figure the answer out for us.

    The Wizard of Oz asks questions like: What is courage or heart or a brain? Who should define them for us? As I see it, UX design suffers from similar definitional issues. We don’t all mean the same thing when we say sketch or wireframe or prototype. So how can we all get on the same page? There are differences between a sketch, a wireframe, and a prototype, but how can we understand the distinctions and the best use of each? And what is their value as communication vehicles? Let’s discuss what separates a sketch from a wireframes from a prototype. Read More

  2. The Power of Attitude and Tone: Why “Yes, and” Matters

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    July 21, 2014

    We’ve all experienced some negative moments—when we don’t think we can achieve some goal or a challenge seems too hard to take on. Or maybe, we just feel like we’re in a slump and are finding it hard to stay motivated. It’s easy to let moments like these get the best of us. Sometimes, our first reflex in such a situation is just to say, “No!” The problem, when that happens, is that our attitude can quickly spread to everyone around us. And that kind of negative attitude is destructive to any team.

    “Attitude is a little thing that makes a big difference.”—Winston Churchill Read More

  3. Implementing the CSS of Design Storytelling: Real-World Theatrics Meets Internet Theater

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    November 1, 2011

    “You are a 14-year-old boy who lives on a farm in Maine in the early 1800s. Or maybe you’re a farmer who makes little money for demanding physical labor. Perhaps you’ve never been outside your town, and you ache for some adventure. Then you hear about whaling expeditions leaving Nantucket, and your head fills with stories of wine, women, song, and, of course, whales.”

    This was the beginning of a fantastic story I heard at the Nantucket Whaling Museum recently. We sat in a gallery that housed a whale skeleton, a whaling boat, spears, lances, media, and other artifacts—evocative props for the presentation we were about to experience. We learned about the rich history of whaling in Nantucket—from the perspective of a 14-year-old boy on a whaling ship. Read More

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