Top

Column: Dramatic Impact

UXmatters has published 27 editions of the column Dramatic Impact.

Top 3 Trending Dramatic Impact Columns

  1. Riding the UX Horse to Create Empowered, Successful, Loyal Users

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    April 24, 2017

    In an ever-changing field such as User Experience, it is sometimes good to step back from the whirlwind for a moment and get back to the basics. This is especially true today, when design trends are leaning more and more toward service design rather than product design. Often, users no longer want just a product. They want an entire ecosystem that supports and enhances their experience. Thus, they’ve raised the bar. Today, for companies to achieve their business goals, we need to meet users’ high expectations, which are higher than ever before. We need to deliver an ideal user experience.

    In this column, I’ll discuss how User Experience and Product Management (PM) can work together to deliver ideal experiences and create empowered, successful, loyal users. Read More

  2. From Page to Stage to Screen: Designing an Omni-Channel Experience

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    March 23, 2015

    When I heard that a movie version of Into the Woods was coming out, I was so excited! I loved the musical and figured the story was strong enough that it couldn’t be a bad movie. And, honestly, it didn’t matter, because I am enough of a fan that I was going to see it—no matter what. Plus, with Meryl Streep as the witch, how could they go wrong?

    Of course, I saw the movie on its opening day—and I was pleasantly surprised. More than that, actually—I thought it was a fantastic translation from stage to big screen. What made the movie so enjoyable had to do with more than just the great story, the sensational acting, or even the humor and witty dialogue. The production took full advantage of the benefits that the medium of film offers—in combination with the core, strong story lines—to realize the greatest potential of Into the Woods. Read More

  3. The CSS of Design Storytelling: Context, Spine, and Structure

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    July 18, 2011

    I’m working on a new production right now. It’s A Midsummer’s Night Dream. I should be thrilled because it’s one of my favorites, and it was my very first Shakespeare production, so the nostalgia factor is kicking in hardcore. But I find myself having trouble connecting with what is going on and falling behind in my line memorization. This is frustrating because I usually throw myself wholeheartedly into any production I work on.

    It’s taken me a couple weeks to figure out why this is happening. But I finally realized that it’s because I’m not clear about the story we are telling through our production. Now, of course, I realize that the obvious answer is Midsummer’s, but what I’m looking for is our interpretation and vision of the story. I’m missing one of the key components of storytelling: the Context, and it’s throwing my experience for a loop. Read More

Champion Advertisement
Continue Reading…
Champion Advertisement
Continue Reading…

New on UXmatters