Many marketers don’t understand their Web-site visitors. But boosting Web-site traffic is usually high on their list of goals—if not their highest priority. How can they increase their site’s traffic if they don’t know what visitors want or need? And will simply growing the number of visitors lead to higher profits?
Ultimately, it doesn’t matter that your Web site looks amazing. If you’re asking the wrong people to do the wrong things at the wrong time, your conversion rates will suffer. Conversion-rate optimization (CRO) requires understanding your audience, which, in turn, requires conducting research, asking visitors for feedback, and experimenting with messaging—among other things. Having a CRO strategy is the best way to ensure your site visitors turn into loyal customers. Read More
In this edition of Ask UXmatters, our experts discuss balancing UX strategy with Lean UX and agile development, describe roles in UX strategy, and compare user experience strategy with customer experience strategy.
Every month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a variety of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]. Read More
In this edition of Ask UXmatters, our panel of experts discusses what UX designers really want from user research. The goals of user research typically include understanding users and the tasks they need to complete. It is also very important to understand exactly how people will use a particular product. The results of user research can help UX designers to better understand users and also to validate their designs.
We must go beyond the surface meaning of analytics data to understand the whys of users’ needs and behaviors. What is behind their needs and goals? Our expert panel believes it is important for UX designers to have a holistic view of users when creating designs for them. We must always keep an open mind during user research and as we analyze research findings. Sometimes we’ll learn something that is very unexpected.
Our experts also explore the need for user research when updating an existing product’s design. Finally, I describe a three-phased approach to updating the design of an enterprise product that is tied to a legacy system, leveraging research findings. Read More