To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to find one there. Still, executives often ask UX teams to quantify the value and return on investment (ROI) of their UX efforts. While calculating the ROI of User Experience can be challenging for consumer products and services, it can be truly daunting in enterprise organizations.
This series of articles will describe our journey of discovery in learning how to measure the ROI of User Experience at a large, Fortune-500 company that develops human capital management software and services.
The company had made the decision to invest in several innovation centers throughout the US. Observing the adoption of User Experience in other large enterprises such as IBM, General Electric, Capital One, Honeywell, Philips, and JPL, they came to believe that user-centered design was an essential component of the innovation equation. Therefore, they established our UX team just over three years ago. Read More
User Experience is about solving problems in real people’s lives and helping people to attain their goals. UX professionals deal with users’ painpoints, investigate how to eliminate them, and design solutions for them.
Users, customers, agencies, and companies should be aware of the many important benefits of a user-centered approach to design. These benefits actually materialize only once people have used a product or service. They can extend broadly to other people and communities. The tools that people choose to use can impact many others. Thus, it is very important that experience outcomes engender positive feedback. Often, company slogans say, “We want to change the world,” but the products they create don’t reflect that idealism. The work UX professionals do and the value we contribute can help our companies to attain that goal. Read More
Because the screen has become the primary touchpoint between companies and their customers, more organizations are ratcheting up their spending on design and bolstering their design teams. Recent years have seen a flurry of design M&A (Mergers and Acquisitions) activity, with companies such as Salesforce, Verizon, Capital One, and many major consulting firms making a land grab for design talent. IBM has hired thousands of designers in its quest to become the world’s largest design company and reduce its designer to developer ratio from 1:72 to 1:8. Perhaps most telling of all, UX design is now the fifth most in-demand hard skill, according to recent LinkedIn data.
As someone who has worked in the design industry for nearly 20 years, I welcome these incredibly positive developments. However, it’s critical for both companies and design leaders to keep in mind that increasing headcount is not the only way to advance one’s design prowess. Read More