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Business: Value of User Experience

UXmatters has published 16 articles on the topic Value of User Experience.

Top 3 Trending Articles on Value of User Experience

  1. Collaborating with Automated UX Tools

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    December 17, 2018

    This month, the Ask UXmatters expert panel discusses how UX professionals can best collaborate with automated UX tools, considering the different, but complementary strengths of AI systems and human beings. Our experts also consider the deeper question of whether artificial-intelligence (AI) tools will replace UX researchers and designers and what the future holds for UX professionals working in an artificially intelligent environment.

    Our experts also describe the respective roles of automated UX tools and UX researchers. Plus, they discuss the merits of automated versus moderated usability testing. Read More

  2. Demonstrating the Value of User Experience to Enterprise Product Teams, Part 2

    Enterprise UX

    Designing experiences for people at work

    A column by Jonathan Walter
    December 17, 2018

    In Part 1 in this two-part series, Chris Braunsdorf and I explained that, in an environment where UX maturity is low, onboarding User Experience with an enterprise product team poses unique challenges. However, you can overcome these challenges by

    • conducting early user research
    • requesting the feedback of individual team members
    • receiving teammates’ input openly and patiently
    • redirecting teammates’ feedback to align with your user-centered approach
    • recruiting team members as active participants in your UX research and design activities

    However, once you’ve onboarded User Experience in your organization, you must demonstrate certain skills to ensure that it becomes an essential component for your enterprise product teams going forward. These skills extend beyond your UX design capabilities. Read More

  3. Why Design Isn’t Just Lipstick on a Pig

    Dramatic Impact

    Theater and the creative process of design

    A column by Traci Lepore
    December 21, 2015

    Does it sometimes feel like design has become a four-letter word? As I interact with product teams lately, design seems to have become a bit of a groan inducer. And I had thought we were beyond that! It had been a while since I’d encountered this particular issue, but it is starting to creep back in.

    Why are we experiencing this déjà vu? Simple. Teams are again treating design like an embellishment, a superficial veneer whose purpose is to cover flaws—that dreaded lipstick on a pig. I blame this sorry state of affairs on agile and Lean methods. These so-called iterative processes are all the rage. Their focus is on fast execution and ditching documentation. But in focusing on production, some teams set up a situation in which they fail to think and plan. And, without any vision, teams are heading down a treacherous path. Read More

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