Business: Value of User Experience

UXmatters has published 12 articles on the topic Value of User Experience.

Top 3 Trending Articles on Value of User Experience

  1. Measuring the ROI for UX in an Enterprise Organization, Part 1

    February 6, 2018

    To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to find one there. Still, executives often ask UX teams to quantify the value and return on investment (ROI) of their UX efforts. While calculating the ROI of User Experience can be challenging for consumer products and services, it can be truly daunting in enterprise organizations.

    This series of articles will describe our journey of discovery in learning how to measure the ROI of User Experience at a large, Fortune-500 company that develops human capital management software and services.

    The company had made the decision to invest in several innovation centers throughout the US. Observing the adoption of User Experience in other large enterprises such as IBM, General Electric, Capital One, Honeywell, Philips, and JPL, they came to believe that user-centered design was an essential component of the innovation equation. Therefore, they established our UX team just over three years ago. Read More

  2. Measuring the Value of UX

    February 6, 2018

    What do I mean by value? The value of a UX design or digital project equates with the impact the project makes.

    Impact is the tangible change that research provides—be it in policy, business, industry, or society.”—Oxford University e-Research Centre

    Given the ubiquity of technology in our lives, there has, until recently, been a surprising lack of work to assess the digital impact of User Experience. To determine the success of a Web site, we turn to data on conversions and analytics that indicate user behavior, but what about the wider impact? What is its lasting value? This kind of value is impossible to describe in purely quantitative terms.

    In this article, I’ll present a robust approach to measuring the digital impact of projects, using a framework that I developed: the Digital Impact Framework (DIF). The DIF can answer specific questions about a project’s impact. It is also a strategic tool that decision makers can use in planning and prioritizing the appropriate goals and objectives, which can actually generate the identified impacts. Read More

  3. A Shift from Engineering-Driven to Design-Driven Business Models

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    A column by Janet M. Six
    January 22, 2018

    In this edition of Ask UXmatters, our experts discuss whether they are seeing companies’ business models change from being engineering driven to being design driven. In addition, our experts explore what it means to be a design-driven organization and how all members of a product team can impact a product’s UX design.

    While some of our experts believe that we are seeing a shift to design-driven organizations, others on our expert panel think we’re actually observing a very different phenomenon. Several of our panelists encourage UX designers to acknowledge the equally important roles of Engineering, Design, and Business, or Product Management, in designing optimal product user experiences. Read More

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