For marketing and business, User Experience and UX design are rising stars, primarily because of their contributions to product creation and the need to provide relevant, meaningful experiences to their clients. User Experience also comprehends designing processes regarding product acquisition, integration, design, usability, and branding.
Because of the potential of User Experience to provide seamless user experiences and thus, increase market consumption, it follows that User Experience aligns with other business activities such as purchasing, owning, or troubleshooting a product. UX designers not only create usable products but also provide efficient and pleasurable experiences.
Investing in User Experience is a wise idea for any business. Plus, despite the misconception that organizations spend more on User Experience, they actually pays less.
The advantages this investment can provide include enhanced advertising, improved customer support, more positive reviews, better team motivation, and greater customer retention, which are crucial to ensuring a business Web site achieves its maximum potential.
In this article, I’ll detail the top five reasons why an investment in User Experience is wise for businesses—from business planning through execution. After all, don’t the most effective social networks and products rely on delivering a great user experience? Brands and products such smartphones and tablets have achieved exponential growth because they provided a good user experience.
1. User Experience Leads to Better Customer Conversions
One of the benefits of investing in User Experience is its ability to generate better conversion rates. Through a well-balanced design, you can ensure user-centered experiences.
How can you achieve this? By observing users interacting with your platform’s user experience and using techniques such as customer-journey mapping to analyze customers’ behaviors. Your understanding of their needs and behaviors informs UX design.
Businesses can even focus the efforts of UX designers on improving Web conversion rates. Plus, because User Experience sets clear Web-page objectives and targets, user engagement typically follows. For example, Subscribe Now! messages might redirect clients to another page on which they can sign up for your newsletter.
On an ecommerce site, a good UX design would likely yield a better return on investment (ROI) because of its ability to attract more customers and persuade them to add more products to their shopping basket.
Statistics have shown that there is a $10 to $100 rate of ROI for every dollar a company invests in User Experience. Plus, investments in User Experience sustain and pay for themselves in the long run, as opposed to costs relating to the acquisition of a business.
2. User Experience Promotes Intelligent Decision-Making and Data Gathering
Another critical factor to consider in investing in User Experience is its ability to help businesses gather the necessary information to make crucial decisions.
Data is an asset, and UX research enables companies to acquire critical information regarding their users. There are also intelligence tools that maximize the performance of User Experience, with projects involving dashboards, data analytics, and visualizations.
User Experience can conduct customer-satisfaction surveys and gather feedback that translates into the definition of business needs. An effective UX design enables you to serve your clients better and even lets you determine where your business stands in comparison to your competition.
An effective UX design garners good reviews, so would most likely attract prospective customers to their business offerings because people tend to trust online reviews.
Through User Experience, you can understand the needs and opinions of your clients and customers better. This enables a business to improve their decision-making and align their subsequent actions with their customers’ needs. Conducting proper user research helps User Experience to achieve all this.
3. User Experience Aids Better Cost Management
Yet another reason why investing in User Experience is a good idea is that it leads to better cost management. Investing in just one thing to reduce costs might seem contradictory, but it can make sense.
The answer lies in UX implementation, particularly during the initial prototyping and usability-testing stages. Web-site wireframes are early design artifacts that depict the layouts of pages. A prototype is a functional, early design that leads to a final product. A UX designer can iteratively improve its design along the way, depending on feedback regarding its functionality and other concerns. Doing such work at these early stages helps businesses to save money because it reduces errors in the final product, thereby reducing development costs, too.
When testing usability, businesses ask users to try a product and give their opinions about it. Then UX designers incorporate their input during the latter stages of product development, which leads to an effective UX design and a successful product offering.
Businesses can also reduce Web-site maintenance costs and achieve smoother operations with the help of good UX design. All of these factors make UX investment a force to be reckoned with relative to trimming any other operational costs. After all, a poorly designed user experience is harmful, is not user friendly, and can raise your expenses down the road .
In a nutshell, through User Experience, you can affirm that your design choices are correct, discover flaws, and reduce your costs over the long run.
4. User Experience Leverages the Power of Social Media
Another significant reason to invest in good UX design is its ability to leverage the power of social media. When you give users a good social-media experience, you can extend your Web-site experience to others through your clients.
Investing in an effective UX design helps you to understand your users’ wants and needs better. Through proper research and by observing your users’ progress, you can craft products and services that target their needs well.
Social media helps in this regard by providing shareable content on your Web sites. Plus, you can avoid creating features that are merely fluff and clutter. You can captivate users through a robust UX design that highlights your content and who you are as a business.
5. User Experience Improves Customer-Satisfaction Levels
Investing in good UX design makes it more likely that you’ll give your customers a satisfying experience. Plus, customers who associate their seamless experience with your brand would likely increase their future engagement with your company.
Providing a good user experience reduces customer-support tickets and customer-service efforts. Once customers are happy with what they see on your site and all the information that is available there, they’ll have no need to contact support or complain. You can also reduce the chances of your customers turning to your competitors because they are dissatisfied.
User Experience: A Competitive Edge
Considering all these business reasons for investing in User Experience, you can see that your company’s investment in good UX design would yield much more good than bad. Promoting your products is critical, so the payoff of investing in your Web site is sure to be rewarding.
Through User Experience, you can create many valuable channels for engaging your customers—whether through your enterprise software, Web site, or a mobile app. Doing this well can reduce the challenges for all your users—both loyal clients or prospective customers—and isn’t that the goal of every business?
User Experience can provide a competitive edge and leads to overall customer satisfaction and improved data collection. Customers trust your brand more when they associate it with a good user experience.
Your company will also enjoy more sales once you’ve attended to all the factors I’ve enumerated in this article. Good experiences, after all, turn out well for your business as more people encourage others they know to try out your service or product, which also has the potential to generate positive reviews.
Remember, your competitive edge lies not only in UX design but also in how you think about your users. Because User Experience is by nature user centered, you can almost guarantee that a user-centric design would accommodate your #1 goal: Satisfying your customers to boost your sales.
Jim remembers checking his first email on the original BlackBerry 850 nearly 20 years ago. It was spam, and he fell for it. Nevertheless, he’s been on the beat every day since, following the ebbs and flows of financial technology. Jim has significant experience covering financial and business topics. He has also worked as a financial advisor and provided consulting and advice about budgets, savings, insurance, stocks, retirement funds, and tax advice. Jim has a Master’s degree in Marketing & Communications from Boston University. Read More