The Business Case for Investing in UX Design for Your Mobile App

May 22, 2023

Mobile app design services and in-house UX designers can help businesses create user-friendly, engaging apps. Expert UX designers can use their skills and creativity to craft visually appealing, easy-to-use interfaces that enhance the user experience. Whether you’re creating a new app from scratch or working to improve an existing app, investing in UX design can help you achieve your goals.

In today’s digital era, business success often depends increasingly on customers’ adoption of mobile apps. In a world where over 3.8 billion people use smartphones, businesses must make their mobile apps as user friendly as possible. The goal of any company developing a mobile app should be to create a product that is both aesthetically pleasing and easy to use.

This requires careful attention to UX design and, more specifically, user-interface (UI) design. Consider the potential returns on your business’s investment in your mobile app’s user interface and UX design. The benefits could include a rise in user engagement, higher revenues, and greater customer satisfaction.

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UX design comprehends every aspect of a product’s user experience and usability and makes interacting with the product more user friendly and enjoyable. In contrast, UI design focuses on crafting an application’s visual presentation, including its layout, color scheme, typography, and imagery. The goal of UX design is making it easy for users to accomplish their goals using an app. The purpose of UI design is to make a product’s user interface very straightforward for a wide range of people to use.

Advantages of Investing in a Mobile App’s UX Design

An app’s user experience is only as good as its ability to meet the needs of its target audience. A well-designed user experience should enable users to go from launching an app to finishing their tasks with little friction. Many advantages can result from allocating sufficient resources to the UX design of a mobile app, including the following:

  • increased user engagement—If the user experience is well designed, a significant percentage of your target audience will want to use your app. Plus, if consumers like interacting with your app, they’ll be more likely to return to it in the future. You can improve both user engagement and retention by designing a user-friendly user interface and implementing intuitive navigation that makes it easy for users to perform their activities.
  • improved customer satisfaction—A well-designed, straightforward, pleasurable user experience can boost customer satisfaction and bring in more business. Thus, customer satisfaction is crucial to business success. A UX design that prioritizes users’ wants and requirements is more likely to result in satisfied customers who gladly spread the word about the app to their friends and family.
  • reduced development costs—By allocating sufficient resources to UX design at a project’s outset, you can save on the overall development costs. Developers can save time and money when the UX team spots usability problems early in the design phase and fixes them.

Advantages of Investing in a Mobile App’s UI Design

UI design concerns the aesthetics, layouts, typography, and color palette of a mobile app and determines its look and feel. A well-designed user interface can make an app more appealing visually, more fun to use, and easier to recall. You can obtain many advantages by putting more money into a mobile app’s UI design, including the following:

  • increased brand recognition—One of the many benefits of a well-designed user interface is increased brand awareness. Users are more likely to remember and interact with your brand if the app you’ve designed is aesthetically attractive and easy on the eyes. One way of boosting brand awareness and loyalty is to create a consistent, well-unified visual design across all your channels.
  • improved user engagement—Engaging users is a goal of UI design, and you can achieve it by making the app’s user interface attractive and easy to use. To maximize user engagement and retention, you should make an app’s user interface as visually pleasing as possible.
  • increased revenue—Spending money on UI design can also boost earnings. The more appealing an app is to potential customers, the more likely they are to download it, buy it or its add-ons, or sign up for a subscription. Users that have a positive impression of an app are likely to spread the word about it and bring in new customers.

Best Design Practices

Following design best practices when investing in UX design and UI design for your mobile app is essential and delivers a substantial return on investment. The payoff is well worth the effort. Guidelines for creating an optimal user interface and user experience include those that I'll describe now.

Getting to Know Your User

Knowing who you’re designing for is a crucial element of successful UI and UX design. You can better understand your target audience’s requirements, preferences, and painpoints by doing user research and collecting feedback from users. If you take the time to get to know your users, you can create the perfect app for them.

Keeping It Simple

Simplicity is essential for a successful UI design. A crowded user interface or complex navigation can result in high desertion rates. Creating a layout that is easy to understand and use is an excellent way of boosting usage and participation.

Focusing on Good Navigation

The ease with which users can find their way around an app is crucial to creating a good user experience. Well-thought-out navigation makes it easy for your users to locate the resources they need and speedily accomplish their goals. Plus, you can achieve greater user engagement and satisfaction through a straightforward, natural navigation system.

Achieving Consistency Is Key

Consistency in UI design and UX design is crucial to the success of any mobile app. Consistent visual design elements such as fonts, an app’s color scheme, and page layouts can improve an app’s attractiveness and memorability. Users are more likely to remember a brand and remain loyal to it if they have a consistent experience across all channels.

Testing and Iterating on Your Design

A great user interface and user experience result from conducting rigorous usability testing, getting feedback from users, gathering analytics data to identify problem areas, and doing iterative design to enhance the user experience. You can improve a mobile app’s design and make it more appealing to its audience.

Case Studies of Successful Design

In the world of mobile apps, there is no shortage of instances of excellent UI design and UX design. Let’s consider a few examples:

  • Airbnb—Their mobile app is a model of a polished user interface and effective UX design. The app’s layout is straightforward, facilitating users’ ability to search for and book their lodgings. Its search experience is intuitive, with handy filters for narrowing down results based on proximity, cost, and other criteria. The app’s design is the same across all supported devices, providing a pleasant and consistent user experience.
  • Instagram—Their excellent mobile app has a sleek, modern UI design. The app’s design provides an easy-to-use user interface that is free of clutter. Its picture-editing tools are straightforward to use, so users can quickly modify and share photographs with their friends. The app’s user-friendly interface employs a uniform aesthetic. The app’s UI design and UX design are the main reasons why it has become so successful.
  • Uber—Their mobile app benefits from successful UI design and UX design. The app’s clean, straightforward user interface makes it simple for users to arrange for their transportation. Plus, the app’s real-time monitoring function is particularly convenient, letting users monitor their car’s whereabouts and anticipate when it will arrive. Many attribute the app’s success to the uniformity of its user interface and the ease with which users can navigate it.


In today’s digital world, smartphone applications are crucial to every company’s operations. Hire UX professionals to achieve the best design outcomes. Increased user engagement, happy customers, and revenue growth are potential outcomes of allocating sufficient resources to the design of a mobile app.

Well-designed software that delivers a satisfying, memorable user experience results from adhering to the best UI design and UX design practices, including understanding your users, keeping your designs simple, and concentrating on easy-to-use navigation and consistency in your designs. Plus, testing and iterative design can ensure that you create the best possible user experience.

The mobile apps for Airbnb, Instagram, and Uber are just a few examples of how user-friendly design, straightforward navigation, and consistent branding can lead to an app’s success.

Companies that prioritize UI design and UX design can produce mobile apps that do more than just please their customers. Such companies create intuitive, aesthetically pleasing apps that are easy to navigate and ultimately lead to higher user engagement and customer retention. 

Co-founder at CMARIX TechnoLabs

Ahmedabad, Gujarat, India

Atman RathodAtman co-founded CMARIX TechnoLabs, a leading Web and mobile-app development company in Kuwait. He has more than 16 years of experience developing applications. Atman loves writing about technology, startups, entrepreneurship, and business. His creative abilities, academic track record, and leadership skills have made him a key industry influencer as well.  Read More

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