June 25, 2018
Tom Kelley and David Kelley, coauthors of Creative Confidence: Unleashing the Creative Potential Within Us All, are men on a mission. Tom Kelley is general manager of IDEO, a design consultancy specializing in product development and innovation. David Kelley is a founder of IDEO and has been a leader in establishing the concept of design thinking. After experiencing decades of success working with—and designing for—many of the biggest companies in the world, then surviving cancer, David Kelley has committed his life to helping others to realize their creative potential. After seeing his interviews and a TED talk, running into him at the airport, and reading Creative Confidence, I believe that his message is not just inspiring, but actionable.
Creativity. Few words are so loaded and fearsome to people. Unfortunately, many successful people fail to embrace or even fear their creativity. Worse, they may dismiss creativity as a novelty or, even worse, suppress it within their organizations. Perhaps they are uncomfortable with creativity as a way to solve problems. Many people rarely have visibility into the process of creative professionals. Instead, they typically see and evaluate only the end results. They have been conditioned by an education and employment system that prioritizes predictable outcomes and repeatability. Often, the desire for such outcomes is based on an assumption that what always was, will always be. We see the leaders of these same institutions wringing their hands and complaining about disruption. Read More