May 21, 2019
Susan Weinschenk is known for her psychological approach to User Experience. She holds a PhD in Psychology, worked with Human Factors International, and created a following by portraying User Experience through the lens of brain science. Weinschenk is a well-known speaker and the author of several books that discuss the application of psychology to User Experience, including How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation.
In descriptions of User Experience, it is common to see phrases such as ease of use or removing friction. We often talk about reducing barriers to user goals. However, we can hypothesize that User Experience exists on a continuum, ranging from difficulty in achieving goals, to making things easier or even enjoyable for users, to pushing users toward a specific outcome, as shown in Figure 1. Read More