Burcu received her PhD in Comparative Media at Indiana University, Bloomington, in 2009. She completed her Postdoctoral research on emerging media technologies at Lawrence University, in Wisconsin. Her academic research has focused primarily on the Internet. She has conducted cyber-ethnographic research and participatory observation to gain insights into online communities. In addition to her academic work, Burcu has worked as a consultant and researcher for various companies. At ADP’s Innovation Center, she works with a group of talented UX specialists who are designing the next generation of human capital management software.