The surge of enthusiasm for behavioral design in recent years should come as no surprise. In recent years, as most nations struggle with disproportionate societal and environmental vulnerabilities, the focus of governments and policymakers has turned to how to encourage people to adopt new habits, for both the individual and the collective good.
This matter implies a questioning of entrenched lifestyles and modes of existence that have come to define our identity—as citizens, consumers, and digital users. It’s a prickly issue for the discipline of User Experience as well.
User experience and human behavior are, by necessity, intertwined. Historically, the job of designing for the digital realm has been one of prodding users to take desired actions. Arguably, the best conduit for achieving that is a great user experience! Read More