With this article, we’re introducing our new column—Breakthrough Application Design—Designing game-changing experiences. In this column, we’ll discuss innovative approaches to application design that are based on our personal experience in the trenches.
How can it be that so many digital products fail deliver any inspiration when so many technology and digital media companies spend millions of dollars on design and user experience? Merely following user-centered design (UCD) practices by the book is not sufficient to create truly transformative digital products. In fact, despite UX teams’ following UCD processes, the digital product industry confronts this alarming paradox: More and more UX teams claim to follow user-centered processes, yet most digital products are mediocre or even substandard. And things won’t get easier. As interactions progress from clicks to taps and other gestures, traditional UCD processes will face even greater challenges. In this installment of our column, we suggest that one of the reasons for poor design execution is that UX teams need to own more than just design. We need to own front-end development. In fact, we argue that front-end development has always been more strongly aligned with design than with development. Read More