Anusha began her information-technology (IT) career as a developer, then gained her knowledge of User Experience through formal education and by conducting user research and taking responsibility for user-interface design on her projects. Her expertise is in defining end-to-end UX design solutions for applications that address both business and users’ needs, in diverse domains, including insurance, retail, banking, healthcare, and engineering. She has over 15 years of work experience in sales, research, ecommerce, banking, insurance, testing, IoT, parking solutions, UX consulting, the Lean and agile methodologies, UX design processes; and interaction design for Web, mobile, and enterprise applications. She enjoys singing and reading about human psychology and design. She is loves mentoring and coaching budding UX talents and busy professionals.