Joel has more than 30 years of experience in information design. He began his career as a print designer, then moved to desktop publishing and technical illustration as design progress from print to digital. Prior to joining EffectiveUI in 2012, Joel spent 14 years at Eastman Kodak Company as an interaction designer and creative director. He is passionate about learning the complex details and inner workings of systems and meeting the new challenges that each client project presents. Joel has a Masters of Fine Arts in Computer Graphics Design from the Rochester Institute of Technology.