Bob is an experienced global UX research leader, entrepreneur, and author of The Handbook of Global User Research and coauthor with Gavin Lew of AI and UX, Why Artificial Intelligence Needs User Experience. He has co-founded UX research companies in the US and China and, most recently in London, in 2022. Bob has more than 25 years of professional experience in UX research and has taught UX research at Northwestern University and DePaul University. He holds several patents and speaks frequently on the latest trends in UX research at national and international conferences. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.