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Column: Discovery

UXmatters has published 5 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle

    Discovery

    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. Sensemaking with Annotations

    Discovery

    Insights from UX research

    A column by Michael Morgan
    April 23, 2019

    In April 2017, I published an article on UXmatters that describes a method of data collection called the Visual Data Collection (VDC) method. This method has proven especially valuable during the early, concept-testing phases of product development when teams do one-on-one user interviews alongside creating early design prototypes. Subsequently, I presented this method at REcon 18, an annual conference at which experts in the field of UX research present timely and interesting UX-research trends.

    In this edition of Discovery, my focus is on the annotations I’ve developed to help researchers during notetaking and analysis. In examples, I’ve used a fictional music exchange Web site called EarWorm.com, where customers can buy and sell music. For a refresher on how to use the VDC method, read my article, “Increasing Your Research Velocity with Visual Data Collection, which puts all of the components of the VDC method together. Read More

  3. The Power of Metaphor

    Discovery

    Insights from UX research

    A column by Michael Morgan
    January 21, 2019

    In Metaphors We Live By, George Lakoff writes that language is an important source of evidence about how people think and act in their everyday lives. The way we think, act, and communicate about everyday things in our lives is inherently metaphorical in nature.

    Because metaphor is a fundamental means of communicating with others, we should be able to use metaphors to construct coherent pictures of key research findings to help stakeholders understand and act on them. Perhaps we can even use metaphors to frame questions for our research studies as a more direct means of facilitating participant understanding.

    This edition of Discovery is about unleashing the power of metaphor. How can you leverage the value of metaphor when conducting early-phase product research? Read More

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