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Column: Discovery

UXmatters has published 16 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. Rows and Columns, Part 1: Jump-starting Analysis Using Spreadsheets

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    June 21, 2021

    In this first installment of my series “Rows and Columns,” I’ll describe how to use some very powerful tools of spreadsheets that can make analyzing your UX research data much easier. For those who have been reluctant to use spreadsheets during analysis, this series is for you, and you’ll hopefully find this information useful. For those of you who have expertise in using spreadsheets, some of this information might be review.

    The central part of any UX research project is the analysis of data. This task can be both satisfying and cumbersome at the same time. As you go through your data, you might become excited as you recognize emerging patterns or see great variations across participants. However, getting to the point at which you can easily see such trends can be quite difficult. Your data must be in a format that affords easy filtering, so you can decipher the various rows and columns across participants.

    Part 1 of this series covers the following features of spreadsheets, which can facilitate your understanding of the data you’ve gathered:

    • filters
    • form elements such as checkboxes and drop-down lists Read More

  3. Research Planning: A Smooth Takeoff

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    May 3, 2021

    “If you fail to plan, you are planning to fail.”—Ben Franklin

    How many of you spend adequate time planning your UX research projects? Taking the time to plan your UX research saves you time in the long run. When you’re gearing up for your next UX research effort, it really pays to spend some time figuring out what you’ll need to do. In this edition of my column Discovery, I’ll examine the value of planning your UX research projects and explore what sorts of things you can do to ensure that your next research endeavor has a smooth takeoff and a successful flight rather than a crash landing. Read More

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