Column: Discovery

UXmatters has published 14 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle


    Insights from UX research

    A column by Michael A. Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. Data Analysis: Making Sense of Tally Sheets


    Insights from UX research

    A column by Michael A. Morgan
    December 16, 2019

    In the last edition of Discovery, I explained how to collect data during your early-phase prototype research using tally sheets. If you missed that column, you might want to read it before reading this column to ensure you’ll get the most out of this one.

    In this column, I’ll cover data analysis for a completed tally sheet, focusing on the following key areas:

    • findings versus insights—What’s the difference?
    • methods of analysis—We’ll look at grounded-theory techniques, using codes, and constant comparative analysis.
    • identifying themes in the data—These include the obvious, the less obvious, the not so obvious, and what didn’t happen. Read More

  3. The Power of Metaphor


    Insights from UX research

    A column by Michael A. Morgan
    January 21, 2019

    In Metaphors We Live By, George Lakoff writes that language is an important source of evidence about how people think and act in their everyday lives. The way we think, act, and communicate about everyday things in our lives is inherently metaphorical in nature.

    Because metaphor is a fundamental means of communicating with others, we should be able to use metaphors to construct coherent pictures of key research findings to help stakeholders understand and act on them. Perhaps we can even use metaphors to frame questions for our research studies as a more direct means of facilitating participant understanding.

    This edition of Discovery is about unleashing the power of metaphor. How can you leverage the value of metaphor when conducting early-phase product research? Read More

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