Column: Discovery

UXmatters has published 2 editions of the column Discovery.

Top 2 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle


    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. UX Research: Facing Ambiguity Head On


    Insights from UX research

    A column by Michael Morgan
    May 28, 2018

    When we do early-phase UX research, we dream of getting clear-cut results from the data we collect. That everything will come together neatly. But, often, our research findings end up being less obvious than we’d like them to be. This ambiguity makes deciphering our research findings and defining a product strategy challenging. As UX researchers, which results and recommendations should we present to stakeholders? Will they miss out on something important if we don’t share all of our findings with them? Which results should we deemphasize? How can we navigate the ambiguity that can result from formative UX research?

    In this column, I’ll provide some key strategies for how to handle the ambiguity that comes with analyzing qualitative data from formative UX research. As much as we try to remain unbiased and rely on the actual evidence that we’ve gathered during our research sessions, we may sometimes talk ourselves into taking a side when presenting our findings and recommendations. How can we double-check our motives and ensure that we do right by our product stakeholders—even if that might mean delivering bad news to our product team? Read More

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