Top

Column: Discovery

UXmatters has published 6 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle

    Discovery

    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. UX Research: The Tinkering Mindset

    Discovery

    Insights from UX research

    A column by Michael Morgan
    July 29, 2019

    At some point in our childhood, we constructed things—whether it was a house out of logs or a hat out of origami paper. We have all figured out a way to build stuff, solving problems through play and by trying things out. Sometimes they work. In other cases, they don’t. Often, even when they don’t, we still take away something of value from the experience—be it a lesson on what to do or what not to do.

    Researchers working in the instructional-learning field refer to the concept of understanding through play as tinkering. While this might sound somewhat childish—and it sort of is—tinkering has its time and place in fields such as engineering, design, and science, whose focus is the development and refinement of new ideas. Read More

  3. The Power of Metaphor

    Discovery

    Insights from UX research

    A column by Michael Morgan
    January 21, 2019

    In Metaphors We Live By, George Lakoff writes that language is an important source of evidence about how people think and act in their everyday lives. The way we think, act, and communicate about everyday things in our lives is inherently metaphorical in nature.

    Because metaphor is a fundamental means of communicating with others, we should be able to use metaphors to construct coherent pictures of key research findings to help stakeholders understand and act on them. Perhaps we can even use metaphors to frame questions for our research studies as a more direct means of facilitating participant understanding.

    This edition of Discovery is about unleashing the power of metaphor. How can you leverage the value of metaphor when conducting early-phase product research? Read More

New on UXmatters