Insights from UX research
July 20, 2020
In this edition of Discovery, I’ll review Jim Kalbach’s recently published book, The Jobs To Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. If you know nothing or everything about jobs-to-be-done, I’ll provide enough information in this review for you to decide whether this book is right for you.
In addition to authoring two other UX books—Designing Web Navigation and Mapping Experiences—Jim Kalbach is a well-known speaker at UX conferences and workshop moderator. He is also Head of Customer Experience at Mural, a software company that develops digital collaboration tools for organizations. Read More