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Column: Discovery

UXmatters has published 9 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. Popular Excuses for Not Doing Exploratory Research and How to Overcome Them

    Discovery

    Insights from UX research

    A column by Michael Morgan
    January 20, 2020

    At your company, what percentage of your time is spent doing evaluative studies—for example, usability testing or expert reviews—versus formative, early-phase research, using such approaches as contextual inquiry or low-fidelity prototype testing?

    If you’re spending significantly more time evaluating the usability of your existing applications and finding and fixing problems, there’s a good chance your firm is underinvesting in exploratory research.

    The main purpose of exploratory research is to discover and understand how your clients are using your existing products and identify their painpoints and challenges within their current context. It’s also about understanding how prospective buyers are using similar products to get their work done today. Read More

  2. 7 Questions to Ask Users Early in the Product Lifecycle

    Discovery

    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  3. Data Analysis: Making Sense of Tally Sheets

    Discovery

    Insights from UX research

    A column by Michael Morgan
    December 16, 2019

    In the last edition of Discovery, I explained how to collect data during your early-phase prototype research using tally sheets. If you missed that column, you might want to read it before reading this column to ensure you’ll get the most out of this one.

    In this column, I’ll cover data analysis for a completed tally sheet, focusing on the following key areas:

    • findings versus insights—What’s the difference?
    • methods of analysis—We’ll look at grounded-theory techniques, using codes, and constant comparative analysis.
    • identifying themes in the data—These include the obvious, the less obvious, the not-so obvious, and what didn’t happen. Read More

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