Column: Discovery

UXmatters has published 9 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. 7 Questions to Ask Users Early in the Product Lifecycle


    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  2. Data Analysis: Making Sense of Tally Sheets


    Insights from UX research

    A column by Michael Morgan
    December 16, 2019

    In the last edition of Discovery, I explained how to collect data during your early-phase prototype research using tally sheets. If you missed that column, you might want to read it before reading this column to ensure you’ll get the most out of this one.

    In this column, I’ll cover data analysis for a completed tally sheet, focusing on the following key areas:

    • findings versus insights—What’s the difference?
    • methods of analysis—We’ll look at grounded-theory techniques, using codes, and constant comparative analysis.
    • identifying themes in the data—These include the obvious, the less obvious, the not-so obvious, and what didn’t happen. Read More

  3. Visual Data Collection: Making Sense of Tally Sheets


    Insights from UX research

    A column by Michael Morgan
    October 21, 2019

    For those of you who are wondering exactly what Visual Data Collection (VDC) is, you can read my article “Increasing Your Research Velocity with Visual Data Collection,” which describes the method in full detail. You can also read my subsequent Discovery column, “Sensemaking with Annotations,” which covers the various annotations I use for VDC notetaking. That column also provides insights on the use of annotations to inspire those using the VDC method to extend their set of annotations and adapt the method to their UX research workflow.

    In this column, I’ll focus on how to go about collecting useful annotations from the discussion guides from various UX research sessions into one place, using handwritten tally sheets. Once you’ve completed a study, you’ll analyze these tally sheets and report your findings—perhaps by adding your insights to a storage repository for future curation. I’ll provide some examples of tally sheets on which I compiled data I had collected during UX research sessions. (You could alternatively use a spreadsheet to accomplish the same task.) Read More

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