Amaya Becvar Weddle

Director, Research & Insights, at MINDBODY, Inc.
San Luis Obispo, California, USA

Amaya Becvar Weddle Amaya is a UX researcher and designer with expertise in ethnographic methods, embodied cognition, and multimodal interactions. At Immersion Corporation, she is part of a spitfire innovation team creating the next generation of haptic technologies for mobile devices. Amaya has a PhD in Cognitive Science with a specialization in Human-Computer Interaction. For her dissertation research, she applied ethnographic methods to studying the cognitive and cultural changes that happen when communities of practice adopt new technologies. Amaya has worked as a UX professional for over 10 years and led UX teams at Cisco Systems and BitDefender. Amaya is an enthusiastic proponent of the Maker movement, which aims to empower individuals to build and craft their own experiences with technology.

Read Amaya’s blog, The Humane Technology Artisan.

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