Co-founder & Co-CEO at UserZoomSan Francisco Bay Area, California, USA Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, digital marketing, ecommerce, Web design, Web project management, user-centered design, and usability testing. Before founding UserZoom in 2007, Alfonso worked for companies that include Dell Computer, Icon Medialab—now DigitasLBi—and Proxicom’s venture in Spain—now Indra. He holds a B.A. in International Business from San Jose State University. Alfonso is a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.