UX Research Is Important
It’s always important to conduct UX research when you want to launch a new product or new features. In fact, user research is the first thing you should do when embarking on a design project, because it has a significant impact on the product-design cycle. By getting to know your potential or actual users through user interviews, you can design an optimal product that users will enjoy. Plus, your research data can back up your product and design strategies and marketing ideas.
You can’t successfully launch a product or feature if no one wants to use it. In fact, if you unnecessarily make assumptions about your target users, all the time, effort, and money you put into your product could go to waste. Research not only informs you about your target market and users’ needs and preferences but can also help you eliminate any erroneous assumptions regarding a product and its design. Through UX research, you can correct any errors and make the necessary changes to your product, then move forward with its release. In this way, you can avoid failure and make your product as great as possible for its users.
Conducting User Interviews
Of course, you also need to make sure that you conduct your UX research properly so you can obtain the information you need. Since user interviews are an essential method of UX research, I’ll share some tips on conducting and maximizing the benefits of user interviews to ensure you get all the information you need about your users. User interviews inform product design, as well as the iterative design and evaluation process through which you can reliably improve your product.
Preparing a Set of Questions
To obtain specific information, it is best to create your list of questions beforehand. Knowing in advance what questions you need to ask the users you’ll interview prevents your wasting time during sessions. Plus, experts should check and validate most research instruments—such as survey questionnaires—before they’re implemented. This ensures that you’re asking the right questions. So, as soon as you know the specifics of the product you’re working on, prepare your questions ahead of time.