Erika Hall

Erika has worked in Web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she leads the strategy consulting practice. Her enthusiasm for evidence-based decision making led her to write Just Enough Research. She presents to international audiences frequently on topics ranging from collaboration and design research to effective user-interface language. Currently, her talks explore the limits of using quantitative data to make design decisions.