1. AR Can Provide Better Product Details
Augmented reality provides a unique opportunity for customers to understand products better. Unlike traditional product images and descriptions, AR offers customers an immersive experience that lets them see the product from multiple angles and in different lighting conditions and even lets them interact with the product virtually. This makes it a lot easier for customers to understand the product’s features and how it would fit into their life, ultimately leading to increased confidence in their purchase decision.
Traditional product images and descriptions have some inherent limitations, which AR technology can overcome. For example, it can be challenging to depict a product’s size, texture, and color accurately through images and descriptions.
With AR, however, you can overcome these limitations by creating 3D models that customers can explore in real time. When you visualize a product in a realistic setting, customers can make more informed decisions about their purchase, reducing the likelihood of returns and increasing customer satisfaction.
Several ecommerce businesses have already embraced AR to showcase product details and features. For example, IKEA’s AR app lets customers place virtual furniture in their home to see how it fits and looks. This app demonstrates the potential of AR to revolutionize the way people shop online by providing an engaging and informative shopping experience that benefits both customers and the business.
When incorporating AR technology as part of the shopping experience, it’s important to prioritize security to protect customer data and avoid potential data breaches. To ensure the safe transfer of customers’ sensitive information, you should always look for a file-transfer service that offers security features such as TPN (Trusted Partner Network) verification and ISO 27001 certification. This would ensure that customers’ personal and financial information isn’t at risk when they’re using an AR shopping app.
2. AR Can Personalize the Shopping Experience
There are various ways in which you can use AR technology to personalize the shopping experience for your customers. For example, with AR, you can create virtual try-on experiences that let your customers see how a particular garment would look on them before making a purchase.
Plus, you can use AR together with machine learning (ML) technology to create personalized product recommendations that are based on a customer’s previous purchases or browsing history. Research shows that generating customer insights is one of the top use cases for ML as well. In fact, a recent survey of small-business owners found that 37% of respondents cited insights into their customers as their primary use case for ML-based technology.
By combining these two technologies, you can achieve a level of personalization that not only improves the customer experience but also increases the likelihood of purchase. Studies support this finding by showing that customers are 80% more likely to purchase when an ecommerce app offers them a personalized experience. Personalization can also help a business better understand their customers’ needs and preferences, enabling you to create better targeted marketing campaigns and product offerings.
You can even take things a notch higher by combining augmented reality with CallPop software, which displays a pop-up of relevant customer information when a customer calls for support or service, allowing you to better personalize their experience.
Many companies have already started using AR to create personalized shopping experiences. For example, with Nike’s AR app, customers can customize their shoes by selecting colors and materials to create a unique design. Similarly, Ray-Ban’s AR app lets customers try on glasses virtually and select the frame and lens options that best fit their preferences.