Andrea is a seasoned UX leader with over 20 years of experience managing participatory-design and user-research projects for government and international organizations. She is the founder of Ad Hoc Global, a specialist firm that provides user-experience and human-factors research to global brands. Her passion is understanding and prioritizing user needs for complex services and intricate products. Andrea holds a masters in Cyberpsychology from Nottingham Trent, where she studied cybercrime, Internet addiction, and video-game play. She also studied Social Psychology and psychiatric syndromes such as disordered thinking at Harvard and Radcliffe Colleges. Her passion for working in both academic and commercial environments enables her to bridge knowledge gaps in understanding human interactions and behaviors in digital spaces.
Read Andrea’s blog, Leading UXR Teams: 4 Tips for Researchers Who Manage Researchers