Rima has more than 20 years of experience in UX design, strategy, and research. Prior to joining UserZoom, she was Head of the Global UX Research Center of Excellence at Citigroup. Rima spent nearly two decades at Citigroup, where she established several UX practices and built their Information Architecture and UX Research teams from the ground up. She implemented a UX measurement program and proved the value of UX insights and their impact on the business’s button line. As a result, their UX research budget grew from $30K to $3 million in five years. Rima is a storyteller and enjoys speaking at UX conferences and mentoring and empowering UX professionals to thrive and achieve tangible results.