3D Product Customization: Changing the Face of Ecommerce

August 8, 2022

The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store.

According to Yieldify, 75% of customers prefer to buy from a brand that offers a personalized purchasing experience. Consumers want to purchase and own products that they can personalize to match their own requirements. To achieve this personalization, they can either ask a store owner to customize their product or design the product themselves with the help of a product customizer.

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Adding a 3D feature to such a product-design tool makes the personalization experience more engaging and entertaining. The customer can change attributes, preferences, colors, styles, fonts, and icons to meet their needs. The video in Figure 1 provides an example of 3D product personalization.

Figure 1—3D Design Studio

Image source: YouTube

Figure 2 shows the visual configurator Tacton CoDesigner integrated with SOLIDWORKS, which enables Sales and Engineering to work together to quickly configure a product to meet a customer’s needs.

Figure 2—Tacton CoDesigner in SOLIDWORKS
Tacton CoDesigner in SOLIDWORKS

Image source:

Benefits of a 3D Product Configurator

Today, every cell phone and computer can render 3D graphics. So many ecommerce stores are now adding a 3D product-design feature to help ensure that their customers are fully satisfied with their purchases. After all, a satisfied customer is a returning customer.

With a 3D product configurator that has a simple user interface and provides ease of use, customers can see their customized products in minute detail, from every angle. Let’s consider some of the benefits that a 3D product customizer provides.

Driving Sales and Increase Revenues

Customers are always willing to pay more for products that they’ve designed themselves or that are unique. In fact, one study has shown that consumers would be willing to pay 20% more for personalized products. Ecommerce stores can charge more for customized products or specific options that are in demand by consumers.

Customization must not confuse customers or waste their time. While customers might forget certain details or think a product cannot match them, a 3D configurator can deliver on these features, ensuring a more visually engaging and precise personalization experience. Customers can see their actual product before purchasing it.

Improving Marketing ROI

Each customer has his or her own desires and preferences. Therefore, creating a relevant shopping experience for multiple customers can be challenging. You should collect your customers’ shopping data, then analyze which products are most attractive to them and how often they buy. Conduct product surveys and customer interviews, asking your customers about their preferences.

Once you have the correct information about your customers’ wants and needs, include the elements they want in their ecommerce store to provide a unique personalization experience for every customer. Create an engaging user experience based on previous interactions with customers. Personalizing product landing pages, images, and descriptions can generate a great return on investment (ROI).

Speeding Up the Sales Cycle

A 3D product-design tool shortens and boosts the sales cycle. Customers spend more time on product pages while customizing features, which decreases their bounce rates.

By the time a product is ready for purchase, the customer is already very familiar with it, which leaves little doubt in their mind about what they want. At that point, there’s no need to ask for information from a sales representative or make any calls or queries. So customers won’t have to wait for service and can buy exactly what they want instantly. This accelerates the sales cycle.

Reducing Customer Complaints and Returns

Usually, returns happens because of a retailer’s mistakes. Often, customers have no idea what product would work best for them. So they might buy several products, keep a few, and return the rest.

However, a product customizer provides the flexibility to change the characteristics of a product, including its shape and other features down to the tiniest details. According to Forbes, ecommerce businesses that use a product customizer can successfully reduce their return rates by 80%.

The dashboard of the product-design software should enable an ecommerce store to check on their custom products and analyze which are selling more. This can help them to plan their stock according to their customers’ preferences and reduce their return rates.

Transition to a Just-in-Time Inventory Model

An online design tool can help an ecommerce store manage their inventory. They can step up production by scheduling materials’ delivery when they need to create products. This increases the efficiency of their production process and also eliminates waste. They don’t have to stock up on inventory they don’t yet need, so can reserve space for other materials.

Producing a small batch of products means both greater efficiencies and a higher-quality production process. The system should be easy to set up and should automatically notify suppliers when the delivery of materials is necessary. A just-in-time (JIT) inventory model can calculate inventory levels, making it easier to work with reliable suppliers who can instantly deliver high-quality materials.


The personalization and customization of products are increasingly in demand on ecommerce stores. Every customer has different needs, so no single product could satisfy everyone. Thus, implementing a product customizer presents a significant business opportunity to an ecommerce store, which can maximize its profits by delivering products to customers that precisely match their needs.

Integrating a product-design tool into an ecommerce store lets customers create their own personalized products, enabling them to buy exactly the products they want and need. Customers can customize any of a product’s attributes themselves, including color, fonts, styles, and size. Moreover, customers can experiment, changing these characteristics freely until the product matches their requirements. A 3D product customizer offers customers a 360-degree view of the product they’re customizing as they customize it. Therefore, the process of customizing a product and easy order placement guarantee high customer engagement.

Some business benefits of implementing a 3D product customizer include the increased customer satisfaction that product customization delivers, which reduces return rates. The efficiencies of just-in-time delivery cut storage and inventory costs. Customized products boost ecommerce stores’ sales and shorten their sales cycle. 

CMO of Design’N’Buy

Irving, Texas, USA

Abhishek AgarwalAbhishek has an extensive background in information technology (IT). His mission is to deliver the best, innovative ideas in Web to Print (W2P). Delivering the best, with the utmost perfection is Abhishek’s life motto. He holds a Bachelor’s in commerce and a Master’s in ecommerce.  Read More

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