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Column: Evolution of XD Principles

UXmatters has published 5 editions of the column Evolution of XD Principles.

Top 3 Trending Evolution of XD Principles Columns

  1. Vital Accessibility Design Principles

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    April 30, 2018

    In the not too distant future, accessibility design will no longer be a nice-to-have in UX design job postings. It will be a standard requirement. An expectation. If you are a UX designer with only a cursory understanding of accessibility design techniques, you should improve on that as soon as possible. Soon, accessibility design principles will be as well known and commonly practiced as the famous Nielsen Norman Group heuristics. User empathy is rapidly becoming common practice within product companies and accessibility is gaining traction as a cardinal facet of empathy-driven design.

    Designing for diverse users—that is, children, seniors, and people with physical, cognitive, visual, or hearing impairments—requires that we pay special attention to their unique needs.

    With this in mind, I have been journaling some of the accessibility considerations that are top of mind in my own practice of UX design. While the accessibility design principles I’ll present in this column certainly do not represent an exhaustive list, they do provide a great starting point—or refresher—of accessibility considerations to keep in mind as you create your next digital experience. If you design digital experiences—or work with someone who does—think about where you could have applied these principles on past projects and, more importantly, start mapping out how you might leverage them on your current or upcoming projects. Read More

  2. Craigslist’s Unconventional User Experience

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    June 19, 2017

    I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:

    “If you do it right, it will last forever.”—Massimo Vignelli

    He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.

    Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.

    With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.

    Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More

  3. The Future of Embedded Advertising

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    December 18, 2017

    What does the future hold for advertising embedded in digital experiences? Making advertising part of your digital product’s or property’s business model has always been a challenging balancing act. Creators of digital experiences need to make money. Selling ad space within a product or Web site helps you to earn money—and, generally speaking, the more traffic you get, the more you can leverage advertising as a business model. (Although high-quality traffic can be more important than just the amount of traffic, depending on the advertising model you choose.)

    Of course, on the flip side, users rarely want to see advertising—for several key reasons:

    • Advertising often lacks originality or creativity.
    • Advertising often lacks relevance.
    • Advertising takes up space that users would generally prefer be dedicated to content and clutters up the visible digital canvas. Read More

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