Column: Evolution of XD Principles

UXmatters has published 4 editions of the column Evolution of XD Principles.

Top 3 Trending Evolution of XD Principles Columns

  1. Craigslist’s Unconventional User Experience

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    June 19, 2017

    I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:

    “If you do it right, it will last forever.”—Massimo Vignelli

    He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.

    Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.

    With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.

    Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More

  2. The Future of Embedded Advertising

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    December 18, 2017

    What does the future hold for advertising embedded in digital experiences? Making advertising part of your digital product’s or property’s business model has always been a challenging balancing act. Creators of digital experiences need to make money. Selling ad space within a product or Web site helps you to earn money—and, generally speaking, the more traffic you get, the more you can leverage advertising as a business model. (Although high-quality traffic can be more important than just the amount of traffic, depending on the advertising model you choose.)

    Of course, on the flip side, users rarely want to see advertising—for several key reasons:

    • Advertising often lacks originality or creativity.
    • Advertising often lacks relevance.
    • Advertising takes up space that users would generally prefer be dedicated to content and clutters up the visible digital canvas. Read More

  3. Persuasive Product Companies and Empathy Reversal

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    October 23, 2017

    Good design patterns require a foundation of thorough user research, usability testing, and iterative design refinements. Fortunately, other companies—particularly early promoters of particular design patterns—have sometimes laid the groundwork for us. Depending on the perceived level of risk in implementing a new design pattern, it could be advantageous to simply sit back and see what happens when the developer of a competitive product tries something new. The efficacy of waiting and following, however, is highly dependent on the number of competitors within a product space and how much influence they have over society.

    For example, take Apple’s launch of the iPhone 7. Their removal of the headphone jack in combination with the release of wireless earbuds constitutes an industrial design pattern whose intent is to encourage new physical interactions. Yes, you can still plug in your old earbuds, using a different type of connector. But, considering the inconvenience of lost compatibility for the vast majority of users, the excitement around this new AirPod movement—that Apple has tried very hard to instill in its customers—makes a strong statement: Apple is gambling on the wider adoption of a nascent design pattern that had already existed to a much smaller extent in other products, but is entirely new to most users of their product ecosystem. Read More

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