Tip #1: Conduct some research.
Many experts like to quote Pablo Picasso: “While good artists copy, great artists steal.” Of course, stealing is too much, but studying competitors and their products is a really useful practice. This can help you understand what customers expect from a particular product, what products have already been implemented in the marketplace, and what is not yet available, but could be part of your product to help you attract an audience.
Thus, before starting absolutely any project, be sure to do at least a little secondary research:
- study competitors’ products
- look for trends and recommendations regarding design for the current and coming year and the field of User Experience in general—for example, the competencies of UX design
- browse the Internet for inspirational references and products
By studying how other companies present their products, what is in demand now, and how your product could stand out in the market, you can facilitate your whole UX design and development process.
Tip #2: Remember, the top of any page is prime real estate.
The placement of elements on a page of a Web site or application is one of the most critical decisions you’ll make when creating a UX design. This determines how quickly and easily the user can study the information on a page. Designers should never lose sight of this! Plus, when a Web page is loading, visitors can usually see the top of the page first, while the rest of the page is still loading.
Arrange page elements and content so the most important information is at the top, above the fold. By doing this, you make it more likely that users will stay on the platform, subscribe, and even buy a product or service—regardless of the screen size of the device they’re using!
Tip #3: Create your mobile user interface first.
Mobile-app and Web design are different, so the display of your designs must adapt to different devices. Design and develop the mobile version first, then the Web version. Because of the limited space on the screen of a mobile device, designers must focus only on the most important functions of a product or service. This lets them distinguish the really useful features from additional features that might just clutter up the space.