John Boykin has worked as an information architect, interaction designer, and UX researcher, but prefers the title UX Strategist. Whatever hat he’s wearing, his objective is always to minimize users’ effort—whether to accomplish some task, find what they need, or absorb some communication. His client list includes Walmart, Macy’s, Bloomingdale’s, Bank of America, Janus Funds, Visa International, Blue Shield, Mitsubishi Motors, NBC, Symantec, and HP. John has been a speaker at the IA Summit, Total UX Summit; University of California, Berkeley Extension; and University of California, Santa Cruz. Many UX leaders use his three-minute video, “Satisfy the Cat, aka User-Centered Design,” to evangelize user-centered design within their companies.
John’s Web site is Wayfind.