Lassi has over ten years of experience researching, designing, and studying interactive systems, in the US and Europe, including more than five years in the Finnish design and development industry, helping medium and large enterprises design and launch digital services. His special focus is on using data throughout the design process. Since 2015, Lassi has organized an annual Data-Driven Design Day in Helsinki, which gathers hundreds of designers to learn about the latest developments in the exploitation of data and artificial intelligence in design. He has published more than 80 peer-reviewed journal articles and conference proceedings in the fields of product design, interactive technology, music psychology, and cognitive neuroscience. Lassi earned his PhD in Cognitive Science from the University of Helsinki and a Doctor of Science degree in Product Design from the Helsinki University of Technology.
Read Lassi’s blog on data-driven design.