Joana Cerejo

Senior Experience Designer at Hexagon
Porto, Portugal

Joana Cerejo Joana is a passionate UX designer, with over a decade of experience. She’s on a mission to enhance the human experience through UX design by blending design, management, and engineering, resulting in a data-driven approach that informs product strategy and elevates the human experience. Joana specializes in UX research, UX metrics, and UX strategy, helping companies embrace design’s value at the highest level. Since 2012, she has been teaching across various platforms, both in person and remotely, from universities to technical schools and beyond. She is intrigued by the intersection of artificial intelligence (AI), machine learning (ML), and big data (BD) with the human experience and crafting autonomous products that not only mirror humans but also understand their impacts. Joana is currently pursuing a PhD in AI and Design, focusing on anticipatory experiences. She is pushing the boundaries of human-centered design to create sustainable human-machine relationships. In addition to certifications in the fields of design and engineering, she was a Nominee for the 2021 Women in AI Awards by VentureBeat as a Rising Star in the AI Innovation Awards.

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