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SPONSORING UXMATTERS

If your company offers products or services for UX professionals, product managers, or front-end developers, sponsoring UXmatters provides an ideal way for you to reach your audience—the senior practitioners, managers, and executives who recommend and approve their purchase. UXmatters publishes only ads that are relevant to our audience. So, whether you develop software or hardware products, publish books, or organize conferences or other events for these professionals; educate those who aspire to them; or are a recruiter who places such professionals, consider sponsoring UXmatters.

If you manage a UX team and view UXmatters as an essential information resource for your team or want to let the UX community know you’re hiring, please consider sponsoring UXmatters. It’s a great way to show the UX community you really value User Experience.

Since we began publishing the magazine in November 2005, UXmatters has been one of the preeminent Web publications focusing on User Experience. While our primary audience comprises UX professionals, over time, our audience has expanded to comprehend product managers and front-end developers as well. Our columnists and authors are leading thinkers and active participants in the UX community.

We publish new articles twice a month. There are now more than a thousand articles on UXmatters, many of which are classics that still top the lists of our most popular articles. Our articles cover every aspect of User Experience—including user research, requirements definition, UX strategy, every aspect of UX design, prototyping, and usability testing—plus, a growing number of articles on topics relating to product management and front-end development.

When UXmatters launched, prominent Information Architect and Publisher of Rosenfeld Media, Lou Rosenfeld said, “UXmatters will be required reading for the entire industry.”

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Sponsorship Levels

UXmatters offers four levels of sponsorship, at monthly, quarterly, and annual rates:

  • Champion:
    • Monthly—$2,000
    • Quarterly—$5,000 (a savings of $1,000)
    • Annual—$16,000 (a savings of $8,000)
  • Sponsor:
    • Monthly—$1,000
    • Quarterly—$2,500 (a savings of $500)
    • Annual—$8,000 (a savings of $4,000)
  • Supporter:
    • Monthly—$800
    • Quarterly—$2,000 (a savings of $400)
    • Annual—$6,400 (a savings of $3,200)
  • Friend:
    • Monthly—$400
    • Quarterly—$1,000 (a savings of $200)
    • Annual—$3,200 (a savings of $1,600)

The level and time span of your organization’s sponsorship determine its precise placement on UXmatters, as well as the size of your ad.

Your Ad on UXmatters

When you sponsor UXmatters, your company’s ad appears on our home page and in the same location on all content pages on our Web site rather than rotating across different pages. And your ad links to your Web site, providing an easy and reliable way of bringing our readers to your site.

Because UXmatters offers only a limited number of sponsorships—as dictated by the limited space available for sponsors’ ads on our site—your company won’t have a hard time competing for our readers’ attention.

In fact, there is only one Champion sponsor for UXmatters at a time. Our Champion sponsor’s ad always has the top placement on our home page and content pages and the largest ad format, and it also appears at the bottom of directory pages on which other ads do not appear. Plus, a mini-ad appears in the upper-right corner of the header on all pages in desktop browsers; at the bottom of the navigation panel in mobile browsers. This mini-ad comprises the text Sponsored by [Organization, Company, or Brand Name]—just fill in your organization, company, or brand name.

Your Ad’s Placement

Our sponsors’ ads appear between sections on the home page and each content page. The following factors determine the order in which they appear:

  • Sponsorship level:
    • Champion—highest placement on the page
    • Sponsor—second-highest placement
    • Supporter—third-highest placement
    • Friend—lowest placement
  • Time span: At each level of sponsorship, the ads of organizations with annual sponsorships appear first, followed by those of organizations with quarterly, then monthly sponsorships.
  • Subscription order: Within each sponsorship level and time span, ads appear in the order in which we receive sponsorship subscriptions.

Renewing a sponsorship before it expires ensures that your organization’s ad retains its placement on our site.

Image Specifications

The ad that you submit to UXmatters must meet the following specifications:

  • Format—Each ad must be a rectangular PNG, JPEG, or GIF image—but not an animated GIF.
  • Versions—For Champion and Sponsor ads, the dimensions of these images differ for mobile and desktop browsers. Therefore, as a Champion or Sponsor, you must submit two versions of your ad.

Your organization’s sponsorship level determines the dimensions of your ad, as follows:

  • Champion:
    • Desktop—600 pixels in width and 200 pixels in height
    • Mobile—240 pixels in width and 400 pixels in height
  • Sponsor:
    • Desktop—600 pixels in width and 100 pixels in height
    • Mobile—240 pixels in width and 300 pixels in height
  • Supporter—For both desktop and mobile, 240 pixels in width and 240 pixels in height
  • Friend—For both desktop and mobile, 240 pixels in width; 100 pixels in height

UXmatters reserves the right to refuse any ad that is inappropriate for our UXmatters audience or any image that does not meet our specifications.

Sponsors in the UXmatters Newsletter

The UXmatters newsletter goes out to all subscribers twice a month. Each newsletter includes a thank you to our sponsors, listing all sponsors at each level of sponsorship. As of April 30, 2016, the UXmatters newsletter had 6,202 subscribers. Opens for our newsletter are up to 31.4%; link clicks, up to 8.4%.

Sponsored Tweets

UXmatters had 64.4K followers on Twitter, as of April 30, 2016, and in the prior week, our Tweets got 23,676 impressions. Follow us @uxmatters.

As an alternative or complement to running an ad on UXmatters, we offer packages of sponsored Tweets to advertisers. UXmatters schedules all Tweets in a package at once, on receipt of payment. UXmatters offers sponsored Tweets at a discounted rate to our sponsors at all levels—Champion, Sponsor, Supporter, and Friend. Alternatively, sponsors can inquire about bundling tweets with their sponsorship, at the time they purchase it.

Here are the packages of sponsored Tweets that UXmatters offers and their prices:

  • Packages and standard prices:
    • 1 Tweet—$150
    • 3 Tweets—$400 (a savings of $50 off individual Tweets)
    • 5 Tweets—$650 (a savings of $100)
  • Packages and discounted prices for UXmatters sponsors:
    • 1 Tweet—$100 (a savings of $50 off our standard price)
    • 3 Tweets—$300 (a savings of $100)
    • 5 Tweets—$500 (a savings of $150)

As with ads, UXmatters reserves the right to refuse any Tweet that is inappropriate for our UXmatters audience or may work with you to edit its text.

Our Readers

From Google Analytics and our UXmatters Reader Survey, we’ve learned the about our readers.

Roles in UX

  • UX executives and managers—who make purchasing and hiring decisions for UX teams—32.2%
  • UX strategists—28.8%
  • UX analysts—23.7%
  • practitioners of design and user research—83.1%, including
    • UX designers—22.4%
    • information architects—5.2%
    • interaction designers—20.7%
    • user interface designers—5.2%
    • Web designers—5.2%
    • usability professionals—6.9%
    • user researchers—6.9%
  • academics and researchers—15.3%
  • students—6.8%

Years of Experience

  • more than 20 years—6.6%
  • 16-20 years—4.9%
  • 11-15 years—18%
  • 7-10 years—13.1%
  • 4-6 years—32.8%
  • 1-3 years—16.4%
  • less than 1 year—8.2%

Primary Project Focus

  1. mobile applications—74.6%
  2. Web applications—67.8%
  3. Web sites—64.4%
  4. tablet applications—45.8%
  5. desktop applications—44.1%
  6. intranets—35.6%
  7. cross-channel experiences—27.1%
  8. client/server applications—18.6%

Membership in Professional Associations

  1. IxDA—45.9%
  2. UXPA—45.9%
  3. SIGCHI—27%
  4. HFES—13.5%
  5. AIGA—8.1%
  6. IAI—8.1%

Most Popular Conferences

  1. UXPA—32%
  2. IA Summit—24%
  3. SXSW—16%
  4. CHI—20%
  5. UX Week—16%
  6. Usability Week—12%
  7. Interaction—8%
  8. UIE User Interface Conference—8%
  9. UX Australia—8%

Operating Systems

In April 2016, site visitors were using the following operating systems:

  1. Windows—49.19%
  2. Mac OS—34.42%
  3. iOS—8.23%
  4. Android—5.74%

Browsers

In April 2016, site visitors were using the following Web browsers:

  1. Chrome—64.13%
  2. Safari—15.07%
  3. Firefox—9.61%
  4. Internet Explorer—5.95%

International Audience

UXmatters has a truly international audience. In April 2016, UXmatters visitors came from 198 countries, on five continents:

  1. Americas—44.55%
  2. Europe—28.07%
  3. Asia—18.09%
  4. Oceania—5.03%
  5. Africa—3.86%

The largest numbers of UXmatters visitors were in the following countries:

  1. United States—37.22%
  2. United Kingdom—10.69%
  3. India—6.9%
  4. Australia—4.22%
  5. Canada—4.05%
  6. Germany—2.65%
  7. The Netherlands—1.73%
  8. France—1.42%
  9. Singapore—1.28%
  10. Malaysia—1.12%

Site Statistics

Our Google Analytics site statistics show that, between April 30, 2015 and April 30, 2016, UXmatters received

  • 1,843,458 pageviews
  • 1,034,425 unique visitors

Figure 1 shows our Google Analytics Audience Overview for this date range.

Figure 1—Audience Overview from April 30, 2015 to April 30, 2016

Audience Overview from April 30, 2015 to April 30, 2016

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